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Marketing & Commercial Strategy Intern (Young Family & Affluent), Summer/Fall 2024

Apply Now Apply Later Job ID 10078553 Location Anaheim, California, United States Business Disneyland Resort Date posted Feb. 09, 2024

Job Summary:

About the Role & Program

Every day at Disney Parks, we take pride in bringing the magic of Disney to life for our guests. The Marketing and Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns to drive consumer behavior. The team also coordinates the management of the plans to ensure each campaign or program is applied effectively across a wide range of marketing tactics.

In this role, you will assist the team with key priority responsibilities and projects dedicated to Young Family and Affluent Audience businesses to achieve results. Using critical thinking, versatility, and team leadership skills, you will aid the team in championing specialized campaigns, compiling cross-line of business inputs, evaluating marketplace dynamics, developing audience content and strategies, and project management.

We are looking for a self-starter with a collaborative and positive attitude, embraces change with passion, and is not afraid to take initiative to move projects forward while providing a solution-forward perspective!

What You Will Do

  • Lead and manage content integration with a variety of digital and print publications
  • Coordinate digital and social updates for owned channels, in support of new and seasonal experiences
  • Support the creation, launch, and performance monitoring of new commercial products in market.
  • Develop strategic inputs and partner with creative teams to review and approve campaign assets

Required Qualifications & Skills

  • Knowledge of and passion for DISNEYLAND® Resort and key offerings
  • Proven strong business analysis, communication, verbal, written, and presentation skills
  • Ability to problem solve, analyze data for a situation and formulate a point of view
  • Effective project management skills with strong attention to detail and ability to lead multiple projects from end to end
  • Proven self-starter with ability to navigate and work closely with cross-functional partners across multiple teams and levels
  • Proficient in formulating a story through building presentations and distilling data
  • Expert in Microsoft Power Point, Excel, Word, Outlook

Preferred Qualifications

  • Proficient in Keynote, Adobe Acrobat Suite
  • Verbal and written proficiency in Spanish
  • Previous experience as a Disney Cast Member


  • Currently enrolled as a senior, or graduated within six months of application submission, earning a degree in Tourism & Hotel Management, Business Administration with emphasis in concentrations such as Marketing, Communications, Entrepreneurship, Management or related field

Eligibility Requirements & Program Information

  • Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
  • Must be at least 18 years of age
  • Must not have completed one year of continual employment on a Disney internship or program
  • Must possess unrestricted work authorization

Additional Information

  • Must follow The Disney Look appearance guidelines
  • Must be able to have a consistent, reliable work schedule throughout the internship
  • The approximate dates of this internship are June 2024 through January 2025
  • Must be fully available for the duration of the internship (approximately 40 hours each week)
  • Must provide own housing throughout entire internship program in the Anaheim, CA area
  • Must have reliable transportation to/from work

Recommendation – Print This Role Description: Strong candidates may be invited to interview for this position. We strongly encourage applicants to print or save a copy of this opportunity for reference in the event they are selected for a phone interview. Note that this description will not be accessible once the posting is closed. We hope to speak with you soon!

The pay rate for this internship in CA is $21.70 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit:

About Disneyland Resort:

When Walt Disney opened Disneyland on July 17, 1955, he said he hoped it would be “a source of joy and inspiration to all the world.” Since then, the Disneyland Resort has welcomed more than 800 million guests, expanding to become an approximately 500- acre, multifaceted, world-class family resort destination, complete with two renowned Disney theme parks, three hotels and the exciting shopping, dining and entertainment area known as Downtown Disney District. Through a combination of creativity, technology and innovation, the resort brings storytelling to new heights, and Disneyland Resort cast members play an integral part in bringing that Disney magic to life for thousands of guests every day.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disneyland Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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