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Senior Marketing Strategy Manager - Long Term Planning

Apply NowApply Later Job ID 10002049 Location Anaheim, California, United States Business Parks, Experiences and Products Date posted Jul. 27, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Job Summary

The Marketing Strategy team drives consumer demand and helps achieve our goals (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort (2 Theme Parks, 3 Hotels, and Downtown Disney). The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns to guide consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across multiple marketing tactics.

The Senior Marketing Strategy Manager will contribute to the development of priority marketing projects to achieve business goals and will quickly assess and implement new programs that create revenue. The Senior Marketing Strategy Manager will guide communication planning rooted in consumer insights, bring go-to-market innovation, activate unplanned revenue-driving programs, identify new market opportunities, and manage ongoing performance and optimization.

This role is considered hybrid, which means the Senior Marketing Strategy Manager will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

You will report to the Senior Manager, Marketing Strategy.

Responsibilities/You Will

  • Lead development of marketing and commercial strategies for Disneyland Resort's large demand-driving projects to achieve annual team goals
  • Develop long-term brand strategies and support leading cross-functional teams to develop product offerings to support this vision
  • Increase annual results by developing 360 marketing programs that incorporate strategic planning, analytics, and new ideas
  • Analyze our business' performance, needs, risks and opportunities, and recommend insights-driven solutions to address gaps in forecast or competitive marketplace
  • Provide relevant creative and strategic input to partners across the entire marketing organization
  • Build relationships and lead cross-discipline teams to ensure execution of tactics

Basic Qualifications/You Will Have

  • 5+ years of relevant experience with a history of implementing marketing campaigns and developing new strategies that create marketing campaign success
  • Experience defining the strategy and leading development of large-scale products and brands, guided by consumer insights to support our needs
  • Understanding of a broad set of marketing disciplines – covering PR, creative, media, social and digital, partnerships, et al.
  • Frame up a verbal or written POV that influences leaders, partners and peers
  • Lead projects and promote a clear recommended strategy to influence decisions
  • Experience working with complex data sets, visualizing data, creating clear narrative within a presentation and creation of presentation decks
  • Project managed a high-volume portfolio of tactical programs
  • Success in partnerships in and out of marketing, and team leadership in a collaborative and inclusive environment
  • Experience working with P&L, annual operating plans, and interpreting and communicating data
  • A thought process that leads to great ideas and the ability to embrace risk-taking
  • PowerPoint, Keynote, Excel (can maintain complex spreadsheets), Word

Preferred Qualifications

  • Previous experience in marketing strategy, consumer packaged goods (CPG), advertising agency and/or brand management
  • Experience in product innovation or new product design and development experience
  • Experience developing brand architecture for large-scale brand with multiple products portfolio
  • Experience leading and implementing strategic roadmaps for national-level marketing campaigns
  • Language proficiency (Spanish, Mandarin)

Required Education

Bachelor's Degree in Marketing, Business, Communications or Equivalent

Preferred Education

MBA or Equivalent

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at



About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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