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Disney+ Marketing Executive

Apply Now Apply Later Job ID 762651BR Location Auckland, New Zealand Business Direct-to-Consumer and International Date posted Jun. 23, 2020

Job Summary:

With the ongoing success of Disney+ in NZ it is essential to continue the momentum and maximise Disney’s local marketing efforts. This new role is designed two-fold - 1. To support the Brand & Media Manager in the execution of local marketing plans. 2. To drive D+ commercial partnerships in the NZ market.

-This is a 12 month Fixed Term Contract

Responsibilities:

Media Planning and Analysis

Support NZ Brand & Media Manager to –
  • Review ANZ media strategies
  • Input into local briefs
  • Plan and implement paid media campaigns
  • Create strong relationship with media agency and manage timely, consistent comms with them
  • Deep understanding of the Performance Marketing data and analytics to shape future media planning decisions
Creative Development
  • Support D+ Brand & Media Manager in development of local creative materials
  • Review ANZ and Global creative materials ensuring materials best suited for the NZ market making recommendations to Brand & Media Manager
  • Collaborate closely with ANZ Creative Team in Melbourne so NZ requirements delivered on time
  • Manage local materials trafficking process to media owners thus avoiding penalties
  • Forge close relationship with local creative agency
Local Partnerships
  • Support senior team in the prospecting of potential new partners
  • Create & localise Disney+ partnership pitch materials
  • Attend client facing partnership meetings as required
  • Ensure partnership creative process managed effectively
Social – Owned Platforms
  • Liaise closely with ANZ Social Team in Melbourne
  • Ensure all comms are relevant for NZ market and plans implemented to time and expectations
  • Ongoing analysis of NZ specific campaigns
  • Manage feedback loop to ANZ Social Team to optimise future plans / content
  • Ensure NZ geo targeted comms are secured as and when required
Adhoc Disney+ Support
  • Availability to support any other adhoc marketing or commercial opportunities in NZ
  • Input into planning and execution of Disney+ events / showcases
Budget Responsibilities
  • Raise purchase orders for Disney+ NZ creative, media and partnerships
Stakeholder Management
  • Internal: Foster strong relationships with – o Disney+ ANZ Marketing Teams in Melbourne, Performance / Creative / Social
  • External o Disney+ NZ Media & Creative agencies o Disney+ promotional partners

Basic Qualifications:

  • 4+ years Marketing / Sales experience o Media planning o Creative Development o Digital & Social experience essential
  • Client / Account management experience
  • Keen interest in Entertainment, Streaming, TV & Movie industries

Preferred Qualifications:

  • Desire to work in fast moving, a high growth environment
  • Tenacity whilst adapting to new ways of working
  • Self-motivated & capable of working remotely / independently
  • Confidence to pitch and sell to partners / clients
  • Ability to deliver localised creative excellence in market
  • Agency management experience
  • Strong interpersonal skills - relationship building, collaborative

Preferred Education

  • Bachelors degree preferred

Additional Information:




About Direct-to-Consumer and International:

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (New Zealand) Limited, which is part of a business segment we call Direct-to-Consumer and International.

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