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Principal Software Development Lead - Ad Intelligence

Apply NowApply Later Job ID P007335-R0010557 Location Beijing, Mainland China Business Hulu Date posted Oct. 20, 2021

Job Summary:


Viewer-first advertising is a strategic imperative for Hulu and Disney. The Beijing Ad Intelligence team's mission is to transform advertising and Disney's Ad platform with data and AI across TV and streaming video. We build solutions to measure and optimize every aspect of advertising lifecycle. Our tenant is a strong cross-function team to deliver E2E solutions covering tech areas ranging from machine learning, bigdata, microservices to data applications. Our team is seeking a principal software development lead who will be building a brand-new workstream focusing on inventory forecasting of our video advertising ecosystem. This workstream is positioned to build high-available and high-concurrent industry-leading solution to drive inventory utilization efficiency and yield optimization for our advertising business. The right person for this role should be experienced on with data intelligence technologies, organization development, and crafting implementation for either data products or fullstack solutions. If you are someone who is proactive, inquisitive, and innovative in either these domains, this is a phenomenal role for you!


  • Lead engineering team to build inventory forecasting platform for the addressable advertising platform to support real time campaign booking, reporting, pricing and offline analytics
  • Partner with research team to incubate machine learning algorithms, and productize them at scale
  • Continuously evolve team mission, strategy and charter, and develop team structure for changing business needs and technology trend
  • Drive adoption of the best engineering practices, including the use of design patterns, CI/CD, code review and test automation
  • Collaborate with program managers, product managers, developers, architects and researchers in an open and innovative environment
  • Recruit and mentor team members, and guide their career development
  • Communicate status to senior management


  • MS or PhD in computer science, EE or other quantitative subject area.
  • 10+ years of professional programming in Scala, Java, Python, and etc.
  • 5+ years of people and project management experience
  • 6+ years of design experience with real time OLAP and bigdata e.g. Spark, Flink, Single Store, Druid and other AWS bigdata technologies
  • Passion about technologies, openness to interdisciplinary work, and being inspired for opportunities to build ground-breaking solutions
  • Experience with processing large amount of data at petabyte level
  • Proven understanding of systems, application design and architecture
  • Excellent leadership and communication skills
  • Proficiency in both written and oral English


  • Experience in digital video advertising or digital marketing domain
  • Experience with audience segmentation, feature store, and BI
  • Experience with building products or teams from 0 to 1 and growing from 1 to 100

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business segment we call Hulu.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

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