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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager - Data Analytics and Consumer Insights

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10010152 Location Bengaluru, Karnataka, India Business Star Date posted Dec. 27, 2019

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Analyzing the consumer behavior and providing inputs in developing Star’ Sports regional strategy
  • Analyzing viewership trends in respective markets, identifying consumer behavioral patterns, formulating hypotheses and arriving at the underlying consumer rationale. Provide actionable insights to the business partners across Content and Marketing functions.
  • Monitoring the consumer pulse continuously through consumer connects and through spotting upcoming trends within sports and overall media viewing among consumers across various platforms (TV and digital)
  • Liasoning with regional sporting organizations and manage their relationships to develop regional sporting leagues/ events for broadcasting as well as development of Sports in the regional markets.

QUALIFICATION

  • MBA/MS from premier institute with strategic bent of mind and 3-4 years of relevant experience in Data Analytics, Consumer Insights and Strategy
  • Language proficiency of 1-2 regional languages (Tamil, Telugu, Kannada, Bangla) is a Plus.

KNOWLEDGE AND SKILLS

  • Strategic bent of mind
  • Proficiency of working on BARC software and expertise in MS Excel and PPT is a must
  • Understanding of consumer insights

PERSONAL ATTRIBUTES

  • Strong soft and analytical skills
  • Ability to breakdown complex business problems into smaller project tasks and approaching it in a logical way

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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