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Assistant Vice President -Channel Marketing

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012405 Location Bengaluru, Karnataka, India Business Star Date posted Aug. 11, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

At Star Suvarna, we are looking for a passionate and self-driven individual who can lead the Marketing & Digital teams from the front.

KEY RESPONSIBILITIES

  • Leads the Marketing Communication and Digital Team
  • Create complete marketing communication strategy and digital brand communication for Star Suvarna Network
  • Ideate various innovative and creative approach for various impactful and new launch campaigns including On air | Off air | Digital and PR
  • Drive the Channel Marketing objective and over all brand deliverables in the planned marketing budgets
  • Identify and recruit new age partners with execution and technical capabilities driving communication campaigns in various media
  • Ensure brand guidelines and upkeep the brand architect in all the brand communication for Star Suvarna Network across all media influencing brand

PERFORMANCE MEASURES

  • More path breaking ideation and solution to achieve channel goal
  • Drive optimisation of marketing budgets and generate value creating value partners
  • Creative execution and effectiveness of campaign measured thru reach and launch episode ratings
  • Drive digital strategy and defined reach thru digital activation and engagement in various channels for Star Suvarna network
  • Viewership in terms of Reach
  • Ensuring Partnership with Media agencies and creating value for Star Suvarna thru relationship management
  • Achieving and retaining leadership in Karnataka market with higher Brand Recall and Top of Mind Awareness

 QUALIFICATION

  • MBA from a reputed institute
  • 8-12 years experience in Marketing with exposure to all aspects of Marketing and leading teams.

KNOWLEDGE AND SKILLS

  • Excellent Communication and Presentation Skills.
  • Should have excellent Market Knowledge and well networked
  • Should be Energetic, have an edge for entertainment
  • Long Term Vision and curiosity to learn and experiment
  • Strong collaboration skills

PERSONAL ATTRIBUTES

  • Energetic, results-oriented individual who enjoys working in a fast-paced environment.
  • Ability to think out of the box and keep innovating

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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