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Associate Director – Advertising Sales, Star Jalsha & Star Kiran

Apply NowApply Later Job ID 10062574 Location Bengaluru, India Business Disney Star Date posted Sep. 15, 2023

Job Summary:

About the Role:

As the Region Head for Star Jalsha, Jalsha Movies & Star Kiran, the incumbent will be responsible for leading a team of Ad Sales professionals, devising regional sales strategies in line with the national plan, driving teams to achieve revenue targets, and anchor relationships with strategically critical key accounts and agencies in the territory.


Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Key Responsibilities:

Strategic / Policy related KRAs

Carving out a regional revenue generation strategy for the channels basis market analytics, understanding of channel performance and expectations; and basis this strategy lay the roadmap for quarterly/bi-annual/annual channel sales targets.

  • Work closely with the National Channel Head to create the quarterly/bi-annual and annual sales plan by providing inputs specific to their region (key accounts and their expected advertising spends, understanding of categories etc.)
  • Develop and maintain relationships with key stakeholders within agencies and brands - CMOs, Brand Leads, agency leads so as to act as a thought partner for them to help them bring in efficiencies in their advertising campaigns. Also have direct visibility on upcoming campaigns.
  • Build strategies to strengthen relationships within existing clients and to identify new clients

Operational / Process / Technology related KRAs

  • Build a deep product (Genre/Channel) and market (clients, agencies) understanding along with economic factors that have a direct/in—direct impact on client spends.
  • Prospect agencies and clients alike to sell our suit of offerings and solutions
  • Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximise market share and revenue. 
  • Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
  • Supervise execution of deals and campaign effectiveness evaluation. Manage escalations and conversions based on post evaluation.
  • Work with cross-functional teams internally to ensure campaign success, growth of partnerships and identify additional monetization opportunities

Financial Accountability / Commercial Impact

  • Monthly/Quarterly/Annual revenue projections for the region
  • Driving team towards accurate revenue projections and ensuring achievement of revenue numbers within timeframe
  • Ensuring achievement of CPRP benchmarks and high market share by team
  • Achievement of CPRP benchmarks and high market share by team
  • Drive team to identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
  • Continuously strive to identify opportunities to maximise revenue opportunities in both TV and Digital, through a bundled approach

People Management KRAs

  • Driving and motivating the sales force to achieve numbers by undertaking reviews and sales funnels, and driving sales processes
  • Developing talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring
  • Building a culture of cross-functional collaboration and driving team to productively work across functions (PRS, Operations, Analytics etc.) and resolving escalations / conflict management where required.
  • Managing performance of direct reports by continuous performance feedback, timely course-corrections and working with HR to launch performance plans as and when required. Ensuring similar practices are followed by all people managers within team.

Performance Measures:
•                Revenue contribution

•                Price / yield

•                Client Count (Effective coverage)

•                Coaching and developing team


•                Minimum Qualification: MBA

•                Total of 12-14 years of experience with sales experience

Personal Attributes:

•                Business acumen

•                Analytical thinking

•                Networking

•                Process orientation

•                Conflict management

•                Collaboration

•                Negotiation and Influencing

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

About Disney Star:

Star has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call Disney Star.

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