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Associate Digital Marketing

Apply NowApply Later Job ID 623b18c1-c441-4a8e-98d0-8b66ae812954 Location Gurgaon, India / Bengaluru, India / Mumbai, India / Hyderabad, India / Fort Cochin, India Business Disney+ Hotstar Date posted May 17, 2022

Job Summary:

Disney+ Hotstar is the fastest-growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. 

We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. The pace of our growth is incredible.

Your Key Responsibilities

  • Lead overall digital media plan and execute across online channels
  • Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives
  • Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach
  • Drive, manage and partner with key internal stakeholders
  • Manage large scale campaign planning, execution and optimization strategy for both performance and brand awareness

What to Bring

  • 4+ years of experience in Performance and Digital Marketing for consumer products with a focus on the South India market
  • A preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup
  • A good understanding of funnels, audience segmentation, creative best practices and  marketing briefs
  • Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns
  • Thorough understanding and experience of Bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer
  • You are comfortable working in a busy, fast-paced work environment, believe in first principles and have the skill to transform broad ideas into action plans
  • You have a high level of ownership, comfortable in working in independent environments as well as in a large team setup

Our Values

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done

The Perks

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave
  • A fun-life balance
  • A ticket on our rocket ship to the moon
Who we are as an employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who we are as a company 
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 


About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

Apply NowApply Later

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