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The Walt Disney Company: Be Part of the Story

Be Part of the Story

EMPLOYER BRANDING

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012834 Location Bengaluru, Karnataka, India Business Disney+ Hotstar Date posted Oct. 26, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Disney+ Hotstar

Disney+ Hotstar, part of Disney Disney Media & Entertainment Distribution (DMED), is one of the largest premium streaming and mobile entertainment platforms with more than 150,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Hotstar has launched its premium service DisneyPlus Hotstar in India, Indonesia, and Hotstar in UK, US, Canada, etc. It is still expanding its footprint to more international markets. We are going to unleash a vast catalog of new and classic movies and shows to stream, boasting nearly 500 movies and 7,500 TV episodes from Star Wars, Marvel, Pixar, National Geographic and Disney's eponymous studios in SEA market and beyond. Disney+ Hotstar accounts for roughly 30% of Disney+’s subscriber base so far — which roughly translates to 26 million as of Q4, 2020. and 350 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, and been named among the most popular apps of 2017 on both platforms. Live sports in particular has seen a huge surge with over 25 millions concurrent viewerships and generating 10 billion click stream messages daily for a single live event on Hotstar, especially as audiences turn to mobile as the primary screen for cricket updates and streaming. This is the largest on the Akamai platform for any live sporting event in the world and the largest for any single event online by a broadcaster. Disney Media & Entertainment Distribution (DMED) brings together the Company’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

JOB DESCRIPTION

ABOUT THE TEAM _______________________________________________

We are looking for an ambitious and self-driven Employer Brand Manager to join our team and help define and evolve Disney+ Hotstar Employer Brand. You should have a sharp eye and proven ability to work in cross-functional teams, communicate with influence and develop scalable solutions and a steady commitment to help the right talent find success in our company. You will breathe consumer/candidate branding and create a strong brand promise!

YOUR KEY RESPONSIBILITIES ____________________________________

  • Leading and building employment branding efforts at Disney+ Hotstar including Inclusion and Sustainability
  • Build and execute TA marketing approach, leveraging our internal audience as well as third party social and digital programs, events and assets, positioning Disney+ Hotstar as employer of choice in all key markets we operate in
  • Build and engage passive pools for our key skill areas
  • Position employee referral programs to foster referrals as a top source of hires
  • Design and execute our campus internship, hiring and engagement program
  • Be accountable for our relations with key TA third party partners as well as campuses
  • Set up process and partner closely with Engineering leadership to define our unique value proposition for our tech ecosystem
  • Collaborate with Business, Marketing and communication & Talent Acquisition leaders on employee branding, campaigns, programs and events
  • Report out progress against success measures / ROI of TA marketing efforts suggesting insights and drive strategic or continuous improvement actions

KEY KRAs:

  • Improvement in passive pipeline # + conversions (*at least 10% hires should come from marketing efforts).
  • Improvement in referral advocacy and conversions.
  • Improvement in YoY Glassdoor ratings.
  • Improvement in YoY LinkedIn followership and engagement.
  • Improvement in careers visits/ engagement/ CTA metrics.
  • Outcomes and ROI of our TA marketing campaigns.

WHAT TO BRING ________________________________________________

  • 6-8 years in branding/marketing, with employment branding experience in a consumer facing brand is preferred.
  • A strong understanding of employer branding, experience in multifaceted brand development and brand management.
  • Ability to influence and manage multiple stakeholders - track record of success working on a team to drive project completion.
  • Quantitative background with high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
  • Proven ability to develop and execute candidate/customer experience improvements.
  • A sense of ownership and pride in your performance and its impact on the company’s success.
  • Critical thinker and problem-solving skills.

OUR VALUES ___________________________________________________

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS _____________________________________________________

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon

WHO WE ARE AS AN EMPLOYER _________________________________

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

WHO WE ARE AS A COMPANY ___________________________________

We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney+ Hotstar, which is part of a business segment we call Disney+ Hotstar.

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