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Lead Analytics

Apply NowApply Later Job ID 58bf3ed2-1693-4e62-878e-ff1ea212369f Location Bengaluru, India Business Disney+ Hotstar Date posted Jun. 22, 2022

Job Summary:

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. 

ABOUT THE TEAM

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As the subscriptions business at Disney+ Hotstar increases its scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you’ll be responsible for analytics behind all user growth initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, we’re looking at putting in some serious data-driven brains behind our marketing muscle!

YOUR KEY RESPONSIBILITIES

  • Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs
  • Develop unsupervised/supervised models to create target segments for multiple marketing campaigns
  • Develop predictive frameworks based on the customer life cycle to assist in user acquisition
  • Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives
  • Coordinate internally to share key learning with other teams and lead to accelerated User growth
  • Dive deep into campaign performance and marketing data to identify opportunities for improvement
  • Develop strong hypotheses, conduct A/B analytics and make data-based recommendations
  • Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc

WHAT TO BRING

  • Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics
  • 7-10 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business
  • Demonstrated experience in data modeling, predictive analysis, and expertise in R, SQL, Python
  • Familiar with digital analytics and clickstream data. Preferably has experience with Mixpanel, Adobe analytics, Appsflyer, Localytics, Appsalar etc

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon
WHO WE ARE AS AN EMPLOYER

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

WHO WE ARE AS A COMPANY

Disney+ Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Disney+ Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically, those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 

#Non-tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

Apply NowApply Later

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