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Trade Marketeer Belgium (2 to 5 years work experience)

Apply Now Job ID 455019BR Location Brussels, Brussels Capital, Belgium Business Walt Disney International Date posted 05/22/2017
The Trade Marketeer is responsible for developing and executing the trade marketing activities across the different retail channels in Belgium, in line with the overall Trade Marketing & Marketing strategy.
In having shopper & customer (retailer) satisfaction as main priority, you are the contact person between Marketing, Licensing (product) & the Sales team to ensure achievement of sales & budget objectives.
You will leverage the internal resources within The Walt Disney Company to create a unique and differentiated brand experience at retail for shoppers & consumers and to respond to the new consumer/buying habits in a digital world.

You will become part of the Benelux Integrated Retail team of The Walt Disney Company, the business area that combines Licensing, Publishing & Home Entertainment. You will work across different categories in Licensing (Fashion, Home, Toys, Stationery, FMCG) and different retail channels (Toys Specialists, Grocery, Entertainment specialists). The role reports into the Benelux Head of Trade marketing.


    Develop Trade marketing initiatives that are aligned with Marketing, Shopper and Customer expectations
    Collaborate with the Head of Trade Marketing and the Marketing manager for the conceptualization, planning & budgeting, production and implementation of all in store activities (incl. POS & Loyalty promotions) & online executions
    Lead the relationship with all internal stakeholders and work in close collaboration with Marketing, Sales, Digital and Research in order to develop the most compelling & differentiated strategies by retail channel
    Collaborate with Sales teams to turn the “selling stories” into sales tools to effectively present our Brands, Characters and Marketing initiatives to their customers
    Identify & develop necessary Point of Sales tools to increase Brand & Character presence, market share and improve customer & shopper satisfaction
    Monitor & evaluate Trade Marketing programs and activities
    Ensure efficient spending of central Trade budgets

      Basic Qualifications

      Higher education, by preference academic & business related
      At least 2-5 years of relevant experience, preferably in a multinational environment
      Knowledge of marketing & trade marketing activities, tools & techniques
      Proven project management skills
      Experience in Toy retail & Grocery is an advantage
      Languages: Dutch (native speaker), French & English

      Preferred Qualifications

      Creative & innovative thinker
      Open, flexible and extravert personality
      Engaged with strong communication skills
      Team player & relationship builder
      Analytical & organized
      Capable of working in complex environments
      Hands on

      Company Overview

      The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.

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      • Retail Operations, Brussels, Brussels Capital, BelgiumRemove