Ad Tech Specialist - TWDC at DISNEY Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Ad Tech Specialist - TWDC

Apply Now Apply Later Job ID 729281BR Location Buenos Aires, Argentina Business Direct-to-Consumer and International Date posted Dec. 02, 2019

Job Summary:

Brindar el apoyo tecnológico necesario al equipo de Performance Marketing en la generación de first party data, con el objetivo de comprender el “footprint” de consumidores y su comportamiento a través de él. Deberá obtener insights para la planificación de medios y optimización de comunicación, capturando los datos provenientes de las campañas digitales. El procesamiento y modelado de esta data, deberá permitir encontrar respuestas a preguntas de negocio.

Responsibilities:

• Coordinación técnica entre media partners y proveedores, principalmente en iniciativas de paid media.
• Configuración de plataformas (DCM, Sizmek, DMP, Tag Manager y ejecución de pixels).
• Documentación de procedimientos tecnológicos.
• Desarrollo de guías de implementación.
• Mantenimiento de los procesos de extracción de datos.
• Garantizar la calidad y la integridad de los datos extraídos. QA.
• Desarrollo de estrategias de medición avanzadas, generadas a partir del entendimiento de los diversos modelos de negocios disponibles en el mercado online.

Basic Qualifications:

- Experiencia trabajando con procesos de análisis y trazabilidad de usuarios para comprender las necesidades comerciales, definir alcances de proyectos y traducir los requisitos en especificaciones técnicas
- Nivel de inglés avanzado
- Conocimiento avanzado de Excel
- Excelente manejo de Microsoft Excel

Required Education

Graduados de carreras de Marketing, Publicidad, Economía o carreras a fines

About Direct-to-Consumer and International:

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Argentina) S.A., which is part of a business segment we call Direct-to-Consumer and International.

Apply Now Apply Later

Watch Our Jobs

Sign up to receive new job alerts and company information based on your preferences.

Specify LocationsContact Information

Submit