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Coordinator Consumer Insights - Sports, Kids and Franchises

Apply NowApply Later Job ID 985542BR Location Buenos Aires, Argentina Business Disney Media & Entertainment Distribution Date posted Jul. 28, 2022

Job Summary:

The mission of the Consumer Insights Coordinator is to find insights that contribute to the creation of new products, business and brands growth. This role will work with the regional Sports, Kids and Franchise teams on brands such as ESPN, Disney, Star Wars, Marvel and Pixar among others.
This role will have under its scope a variety of subjects related to understanding people habits, beliefs, behaviors & preferences regarding entertainment, sports and product categories, as well as understanding the market dynamics through deep expertise on analytics and data driven decision.

Responsibilities:

  • Manage qualitative and quantitative projects with agencies and in house. From writing briefs and selecting methodologies to analyzing and creating the final presentation.
  • Execute all technical aspects of quantitative research initiatives including questionnaire development, analytical planning and data analysis using SPSS.
  • Manage logistical aspects of qualitative research initiatives related to content, developing screeners, overseeing recruits and developing discussion guides.
  • Analyze research findings to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach.
  • Analyze a broad array of data points from internal and external sources related to Company IP, Product and Library Assets.
  • Work with external vendors and effectively collaborate with them in order to successfully complete and deliver insights projects.
  • Develop strong relationships with cross-functional partners in Marketing, Product Development and Sports and be a business partner to understand consumers.

Basic Qualifications:

  • Approximately 4 years of experience in the research, insights or data driven roles.
  • Experience in quantitative research (mandatory).
  • Degree in Business, Psychology, Economy, Statistics, Data, Social Sciences or other related fields.
  • Advanced English (mandatory).
  • Analytical skills are a must.
  • Knowledge of statistics for sample configuration, weighting and quotas.
  • Ability to combine an analytical profile with empathy to understand consumer, good communication and presenting skills, ability to resume complex data in simple visual charts.
  • Proficiency in MS Excel and PowerPoint.
  • SPSS Knowledge, experience with SQL is a plus.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Argentina) S.A., which is part of a business we call Disney Media & Entertainment Distribution.

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