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Brand Strategy MBA Intern, Studio - Summer 2017

Job ID 406948BR Location Burbank, California, United States Job Posting Company The Walt Disney Studios Job Posting Area The Walt Disney Studios Date posted 02/14/2017
We currently have an opportunity for an MBA internship on our Cross Brand Strategy team for the summer.

The Cross Brand Strategy team drives initiatives that increase profitability across physical and digital products, with a focus on marketing and distribution strategies, process planning, and team-wide communications. The Intern will take ownership of key projects that will provide new opportunities and insights to the division. The role puts collaboration at the forefront, working with Product Management, Business Development, Sales, Finance, Creative Services, and Operations, while supporting first-in-class brands like Disney, Marvel, Pixar, and Lucasfilm.


How you’ll make an impact…
  • Work collaboratively with cross-functional teams on developing strategies and the consumer experience across in-home windows for both physical and digital products.
  • Support release planning projects around street dates, including partnering with brand leads and contract administration teams for each title.
  • Research industry trends, direct-to-consumer initiatives, and content strategies in competitive fields.
  • Identify problems and provide thoughtful solutions to improve processes and communication.
  • Help create presentations and other key documents that present clear messages and positive results.
  • Collaborate with Cross Brand Strategy team to ensure projects are moving ahead and delivering on time.

Basic Qualifications

  • Assertive, self-motivated, innovative, and passionate about digital distribution.
  • Minimum 2 years of marketing or product management experience required.
  • Strong marketing/finance/solutions orientation.
  • Experience analyzing data and streamlining outcomes for presentation to department and higher level executives.
  • Desire to contribute to multiple projects simultaneously, and to be flexible and re-prioritize based on immerging department needs.
  • High level strategic thinking.
  • Minimum 2 years experience using Microsoft Office suite (Outlook, Word, Power Point, Excel) required.

Preferred Qualifications

  • Digital, Consulting, Engineering (project or operations management), or Finance background.
  • Experience in the Entertainment industry.
  • Knowledge of next gen technology products, 4k, VR, etc.
  • Previous experience in brand strategy.
  • Experience in diversity marketing, focused on Hispanic initiatives.
  • Experience targeting millennial consumers in the digital space

Required Education

  • BA/BS from a 4-year university required
  • Enrolled in an MBA program at a college/university taking at least one class in the semester prior to participation in the internship program, or recently graduated within six months at time of application.

Company Overview

The Walt Disney Studios is an Equal Opportunity Employer

The Walt Disney Studios encompasses the creation, production, promotion, sales, acquisition and domestic and international distribution of live-action and animated motion pictures, DVD releases, live stage plays, and music and soundtrack recordings.

Additional Information

Program Eligibility
  • Unrestricted work authorization
  • Available full time for 12 weeks from May/June through August/September
  • Ability to provide own relocation, housing and transportation. Position is located in Burbank, CA.

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