Category Manager, Media and Advertising
Apply NowApply Later Job ID 944171BR Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted May 04, 2022 Flex Type HybridJob Summary:
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Enterprise Sourcing & Procurement function has been established to support all of the Corporate functions’ Sourcing & Procurement requirements. In addition the Enterprise Sourcing team is responsible for supporting the business Segments in developing and executing category management strategies for Marketing, Professional Services and Supply Chain categories. The Sourcing and Procurement team provides commercial support and insights to the numerous stakeholders across the various Disney businesses.
The Category manager will be responsible for supporting the Senior Manager, Marketing, Digital & Social, in developing long term strategic category plans for a range of Media sub-categories which align with the respective segment marketing group’s goals and objectives. This includes the facilitation of the cross segment “Category Boards”, arranging and providing internal and external information to enable the Category Boards to set and approve the strategies and plans for the Media services category.
It is the responsibility of the category manager to ensure the relevant regional and local businesses finance and sourcing stakeholders are considered and provide Line of Business (LOB) / Segment input into the strategy. It is essential that the category manager builds and maintains an extensive stakeholder internal network, as well as a solid external market network). Both internal and external relationships are critical for the development and execution of informed, innovative, best in class category plans, aligned with the company’s long term goals.
The individual is responsible for delivering the long term values and the shorter term P&L impact objectives set forth in the Marketing category plans and category Annual Operating Plan (AOP), in collaboration with the Sourcing specialists. They will provide guidance to the Marketing Sourcing team working on category related projects, provide a global view of the category AOP, facilitate relationships with segment finance for project sign offs, validation, support).
The Enterprise Sourcing & Procurement function has been established to support all of the Corporate functions’ Sourcing & Procurement requirements. In addition the Enterprise Sourcing team is responsible for supporting the business Segments in developing and executing category management strategies for Marketing, Professional Services and Supply Chain categories. The Sourcing and Procurement team provides commercial support and insights to the numerous stakeholders across the various Disney businesses.
The Category manager will be responsible for supporting the Senior Manager, Marketing, Digital & Social, in developing long term strategic category plans for a range of Media sub-categories which align with the respective segment marketing group’s goals and objectives. This includes the facilitation of the cross segment “Category Boards”, arranging and providing internal and external information to enable the Category Boards to set and approve the strategies and plans for the Media services category.
It is the responsibility of the category manager to ensure the relevant regional and local businesses finance and sourcing stakeholders are considered and provide Line of Business (LOB) / Segment input into the strategy. It is essential that the category manager builds and maintains an extensive stakeholder internal network, as well as a solid external market network). Both internal and external relationships are critical for the development and execution of informed, innovative, best in class category plans, aligned with the company’s long term goals.
The individual is responsible for delivering the long term values and the shorter term P&L impact objectives set forth in the Marketing category plans and category Annual Operating Plan (AOP), in collaboration with the Sourcing specialists. They will provide guidance to the Marketing Sourcing team working on category related projects, provide a global view of the category AOP, facilitate relationships with segment finance for project sign offs, validation, support).
Responsibilities:
- Develops long term Category Strategy and plans for cross-segment/cross-line of business spend
- Supporting the senior manager to partner with the various “Category Boards” and Segments to establish the cross-LOB cost efficiencies/strategic plan and AOPs
- Is accountable for the delivery of savings established as part of the Marketing Media sub-category plans
- As an active member of the respective “Category Boards” ,proactively provides content, analysis, discussion points, SRM activity, etc… to help facilitate the Category Board
- Develops the proposed plan and governance for implementation of the cross-LOB/cross-segment projects
- When developing the plan, pro-actively involves segment Sourcing leads to ensure requirements are respected and local experience and knowledge is leveraged while ensuring the Category Strategy is applied locally
- Nurtures and develops relationships with key internal senior stakeholders, and establish strategic relationships with key suppliers
- Leads the key Sourcing initiatives for the Media Category and provides guidance to any category related project executed by segment/enterprise sourcing teams
- Provide rigorous cost and market analysis following the models established by Sourcing, focusing on the total value contribution
- Creates a mutual sharing and learning environment between regions and Category Sourcing teams
- Facilitates SRM opportunities with key suppliers in partnership with Senior Executive Sponsors
- Provide and lead Regional operational procurement services that provide low cost/best value to constituents while considering impact on operations, customers and competitors
- Evaluate total cost/supply chain management analyses to identify opportunities to reduce TCO
- Prepare and execute clear, structured negotiations following the Strategic Sourcing process
- Ensure consistent application of procurement processes across constituent groups
- Identify, develop and deploy best practice supplier management, procurement and supply chain practices
- Institutionalize procurement performance measures that demonstrate value and ensure supplier performance
- Ensure compliance, cost savings and performance measures are established, tracked and achieved
- Build/establish strategic relationships with key suppliers
- Support sourcing staff and drive internal skill/capability development to broaden and build their skill sets and capabilities
- Demonstrate exemplary integrity and ethics in all instances
Basic Qualifications:
- 5 to 7 years’ experience in a Strategic Sourcing Environment
- Strong knowledge and experience in working with Media and Digital marketing agencies as well as Social Media platforms such as Facebook, You Tube, SnapChat, etc.
- Understanding of technology solutions & data management services that support Media and Digital media buying
- Demonstrate a strong understanding of how to develop and execute Category Plans for media and digital marketing services.
- Understands how to drive incremental value from Media, Digital media agencies and providers that goes beyond pure cost.
- Strong analytical/project skills, capable of leading and managing an array of initiatives from project initiation thru final presentation
- Strong ability to analyze multiple points of data across Excel as well as articulate and present clear ideas on PowerPoint
- Excellent communicator able to demonstrate very effective communication with senior management and demonstrated the ability to bring diverse stakeholders together and facilitate to achieve a common goal and objective
- Strong influencing skills
- High-energy, self-motivated with a desire to excel in a multi stakeholder environment
- Deliverable-focused, strong work ethic
- Excellent written and verbal presentation skills
Thinks Strategically
- Develops clear and consistent strategies to achieve the vision aligned with company objectives
- Provides strategic plans from a broad perspective, that have impact beyond immediate scope
- Examines issues from a broad perspective, considering impact beyond immediate scope
- Leverages synergy opportunities across functions and businesses
- Stays current on business issues, industry trends, and technology advances
- Establishes critical internal & external alliances
- Engages colleagues across the organization to optimize performance
- Manages the needs of diverse stakeholders
- Communicates effectively to broad audiences, ensuring consistency of understanding & implementation in varied markets
- Obtains full engagement through inspiring communications
- Provides appropriate rationale and context to drive commitment
- Effectively persuades others to support ideas and plans
- Listens and asks questions to ensure understanding and respect of LOB and Local specificities
- Develops, recommends & supports long term strategies
- Translates strategy into specific priorities, objectives, and action plans
- Manages projects, processes and resources to produce desired outcomes
- Uses technology to facilitate better results
- Analyses data and information to drive decisions
- Builds a working environment that encourages creative thinking & supports risk taking
- Proactively looks for new opportunities, best practices and market innovations
- Transfers ideas and successes across boundaries
- Challenges the status quo
- Articulates a compelling business case for change
- Leads change efforts from inception to attainment of desired results
- Demonstrates flexibility in response to changes
- Pursues excellence with integrity, passion and courage
- Identifies opportunities to increase professional excellence across the team
- Shows consistency in words and actions
- Treats others with respect
Required Education
- BA/BS degree in Business, Marketing or other quantitative discipline required
Preferred Education
- MBA, preferred
This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
About The Walt Disney Company (Corporate):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Worldwide Services, Inc., which is part of a business we call The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.