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Content Marketing Specialist

Apply NowApply Later Job ID 10012683 Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Aug. 11, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Department/Group Overview:

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Job Summary:

The Content Marketing Specialist will support developing growth strategies and programs across Digital Media’s portfolio of entertainment products for ABC, Freeform, FX, and Nat Geo (including web, app, and OTT).  This role is responsible for leading the lifecycle content planning and execution for data-driven, segmented marketing campaigns, promotions and dynamic messaging through push, email, web, app and other channels in order to acquire, engage and retain digital audiences throughout the user lifecycle.

Responsibilities and Duties of the Role:

  • Develop content calendar for show lifecycle communications across digital channels including email, push, and in-app; partner with On-Channel team to align and ensure cohesion of messaging
  • Manage CRM promotional and content plans for shows/specials and tent-pole events
  • Develop copy, source images and video assets, and work with partner teams to develop content that help achieve campaign goals, personalized to address audience needs, and create compelling reasons to engage
  • Work with Senior Manager to identify strategic growth opportunities by leveraging data and insights from past campaign performance and across DMED’s product portfolio
  • Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs in coordination with cross-functional teams
  • Develop collaborative relationships within a matrixed organization with internal and external partners across marketing strategy, advanced analytics, data integration, product, programming, sales, governance, legal, and other teams to drive growth marketing initiatives and insights across The Walt Disney Company
  • Ensure governance standards and legal compliance requirements for all direct marketing are upheld with partners, agencies, and vendors


Required Education, Experience/Skills/Training:

  • 4+ years of digital marketing experience
  • Experience with content strategy and/or execution, such as copywriting
  • Excellent verbal and written communication skills
  • Knowledge of current marketing technologies and trends
  • Analytical, data driven and experience transforming data into insights
  • Ability to take initiative and follow through
  • Ability to lead cross-functional teams to drive results
  • Excellent project management skills, including strong attention to detail

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call Disney Media & Entertainment Distribution.

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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