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Director, Content & Brand Insights (ABC/DTS)

Apply NowApply Later Job ID 10056514 Location Burbank, California, United States Business Walt Disney Television Date posted Aug. 01, 2023

Job Summary:

We are seeking a Director, Content & Brand Insights to oversee all content testing for ABC and Disney Television Studios. This executive will lead primary research efforts for TV series across three prolific Disney Entertainment Television brands (ABC, 20th Television and ABC Signature), consulting with multiple creative teams on salient business questions, crafting bespoke research approaches, and heading a team responsible for delivering timely, actionable audience insights to inform key creative and business decisions. They will have deep expertise in employing quantitative and qualitative methodologies to support series throughout their lifecycles, from pilot testing and marketing testing to longitudinal series maintenance.   In addition to title-specific projects, purview will include spearheading broader genre explorations and brand-focused studies.  


  • Oversight and direction of a high-volume, continuously evolving roster of primary research projects in various stages of completion – including project planning/scheduling, vendor communication, questionnaire design/review, link proofing, robust data analysis, and report/presentation creation.  Debrief senior programming and marketing stakeholders about research findings and its impact on content renewal and/or marketing priority decisions.
  • Consult with creative teams across development, current programming, marketing and scheduling to identify priority research needs and craft solutions to inform business questions and objectives.
  • Lead junior team members by establishing priorities, reviewing work, and assessing adherence to timelines.
  • Coordinate with research leader(s) on key research priorities, synergistic opportunities, and cross-team collaborations.
  • Review available performance metrics for ABC series and competitive set.
  • Stay current on ABC scripted and unscripted series creative.
  • Communicate with peers across research org to align on business priorities.

Basic Qualifications:

  • 8+ years of experience managing content-focused primary research projects in the media/entertainment industry (broadcast/cable/streaming platform, TV studio or network, entertainment research vendor).
  • Extensive experience with both quantitative and qualitative primary research methodologies; comfortable navigating complex data sets to craft an insightful narrative.
  • Best-in-class storyteller with the proven ability to confidently and concisely present consumer feedback to senior-level executives and creative teams. 
  • Highly trusted thought partner who can establish and grow relationships with key internal clients and whose expertise as the ‘voice of the consumer’ is sought out as new business questions arise.   
  • Strategic problem solver adept at understanding stakeholders’ business objectives, crafting an optimized research approach, and producing rich insight within required time frames.
  • Self-starter well versed in managing rapidly changing priorities and tight timelines. 
  • Outstanding verbal, written and visual presentation skills.
  • Excellent organizational and prioritization skills.
  • Strong attention to detail and quality.
  • Effective collaborator comfortable working with other research groups to create compelling, holistic stories. 
  • Intellectually curious; open to new and innovative primary research methods.  
  • Strong understanding of content performance metrics across linear TV networks and streaming platforms.
  • Expert understanding of evolving content landscape.
  • Passionate and knowledgeable about television content and business.

Preferred Qualifications:

  • Experience with data science and advanced analytics a plus.
  • Bachelor’s Degree or equivalent, preferably in Marketing, Communications, Economics, Psychology or Sociology.


The hiring range for this position in Burbank, CA is $145,040.00 to $199,430.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.  

About Walt Disney Television:

Walt Disney Television (WDT) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, WDT offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, WDT includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Walt Disney Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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