Skip to main content

Director, Integrated Planning

Apply NowApply Later Job ID 10000596 Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Jul. 06, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Department/Group Overview:

The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits deliver.

The DMED Integrated Planning team drives unified ways of working and strategic alignment across DMED and key xLOB partners to maximize business growth and consumer engagement.

Job Summary:

The Director, Integrated Planning will drive strategic planning alignment and revenue optimization around marketing activation for key DMED business priorities. This executive will influence a broad and comprehensive range of teams and leadership across DMED and xLOB business partners and determine opportunities to create organizational and process optimization where applicable. She/He/They will lead a team that establishes and communicates collaborative resources, processes and taskforces for amplification and elevation of business priorities and objectives with a focus on the DTC & Platform Distribution divisions as well as cross-functional Multicultural & Inclusive marketing strategy alignment. She/He/They will also oversee cross-team operations, ensuring the team is maximizing resources, tools and processes.

Responsibilities and Duties of the Role:

  • Lead one of two team pods, with a focus on driving strategic planning alignment and revenue optimization around DTC, Platform Distribution, and DE&I priorities
  • Partner closely with Enterprise & DMED synergy partners on prioritization strategy and communication and establish new processes and resources to aid optimized synergy activation
  • Oversee creation of aggregated campaign overviews for activations around tentpole priorities to be shared with senior leadership and key DMED and xLOB partners
  • Oversee and ensure DTC & Platform Distribution representation in planning tools and timelines, e.g. the Integrated Calendar
  • Collaborate with DMED’s partner marketing and Ad Sales teams to maximize revenue opportunities through proactive planning processes and activation frameworks across DMED and Content Group teams
  • Optimize collaboration between DMED, Enterprise, and Content Group marketing, DE&I and Integrated Planning teams against key audience engagement and DE&I marketing & content initiatives
  • Lead creation of unified strategic objectives, planning guidance and creative resources where applicable around tentpole cultural celebrations and audience engagement strategies aligned with Enterprise goals and objectives
  • Partner closely with DMED, Enterprise, and Content Group DE&I teams to ensure DE&I initiatives and priority campaigns are being activated across all DMED groups
  • Oversee the operations arm of the Integrated Planning team and ensure continuous improvement and optimization of centralized planning resources, processes, and tools for DMED and key xLOB partners
  • Manage a central budget for cross-DMED alignment initiatives and planning resources
  • Drive change management where needed when introducing new planning cadences and processes
  • Lead, guide and empower her/his/their team to cultivate strong relationships with partners and continue to find ways to drive revenue optimization around marketing and cross-promotional activation
  • Drive cross-DMED strategic alignment around key TWDC initiatives when applicable

Required Education, Experience/Skills/Training:


  • Demonstrates mature leadership qualities with the ability to turn vision into action, motivate others to achieve goals, and follow through on decisions
  • Strong ability to influence and work through others in a highly matrixed organization
  • Experience managing and influencing senior level stakeholders and driving air traffic control and aligned decision making
  • Experience working on and leading highly cross-functional teams and ability to navigate across multiple stakeholders
  • Highly organized, with the ability to efficiently manage a large quantity of projects and tasks simultaneously
  • Experience managing budgets and driving results at both the project and division level
  • Excellent presentation skills
  • Strategic and creative problem solver that thinks outside of the box to find solutions
  • Excellent communication skills and ability to deliver feedback to partners efficiently and effectively
  • Ability to travel based on business needs.


  • A track record of positive and productive relationships across the Disney company
  • Entertainment industry experience and strong understanding of DTC, theatrical and in-home distribution models a plus

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Media & Entertainment Distribution.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

Watch Our Jobs

Sign up to receive new job alerts and company information based on your preferences.

Specify LocationsSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.