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Manager, Brand Strategy & Analytics

Apply NowApply Later Job ID 780798BR Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Apr. 02, 2021

Job Summary:

The Enterprise Brand Strategy & Analytics team leads efforts to help maximize the potential of our brands and franchises globally. The team provides both thought leadership and insights and analytics on consumer sentiment, needs and behaviors in entertainment across the world.

We work with our business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and articulate and measure the brand and franchise strength. We also support efforts to tell stories and provide experiences that reflect the diverse world around us.


Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:
  • Provide thought leadership on growing and managing strong brands and franchises
  • Lead projects including managing global flagship studies or lead brand, franchise or market level strategy work
  • Lead ad hoc projects and analysis (such as brand strength trajectory in a given market): leading analysis, developing stories through data and leading pillars within the projects (if not sometimes the projects themselves)
  • Conduct enterprise-wide analysis (including advanced statistics analytics, and key performance indicator modeling) that identify opportunities/issues to make actionable recommendations
  • Develop thought leadership on brand, franchise and consumer segments

Basic Qualifications:

  • 5 or more years’ experience in a strategy, statistics, finance, management consulting or marketing research (with an emphasis on quant)
  • Industry-relevant experience, as defined by one or more of the following:
    • Strategic or Management Consulting at a top-tier management consulting firm
    • Strategy and Business Development within a media, technology or consumer packaged goods company
    • Brand management or marketing in consumer focused company (not B2B)
    • Franchise management
  • Exceptional analytical skills
  • Ability to draw business insights from data and interpret real world application
  • Exceptional project management skills and ability to execute quality work with tight deadlines
  • Ability to prioritize
  • Ability to support several projects simultaneously
  • Exceptional verbal and written communication and presentation skills
  • Executive presence
  • Ability to lead others in analyses and work product
  • Proficient in database analysis (SPSS, Excel)
  • Proficient in slide creation (PowerPoint/Keynote)
  • Ability to work in a team environment as well as independently
  • Maturity and enthusiasm

Required Education

  • Bachelor’s degree or equivalent experience required

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company, which is part of a business segment we call The Walt Disney Company (Corporate).

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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