Manager, Digital Creative (ABC Entertainment)Apply NowApply Later Job ID 10007820 Location Burbank, California, United States Business Disney General Entertainment Content Date posted Jul. 27, 2022 Flex Type Hybrid
- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
The role of the Digital Creative Manager is responsible for directly leading on campaign assignments by developing and executing industry leading marketing content across all digital partners and social platforms. Responsibilities include all paid and organic content, partnership executions, display media, and all creative tied to any assigned digital activation. The role will report into the Digital Creative Director and as campaign lead, will maintain oversight of the entire digital creative lifecycle and beyond, including developing and communicating content plans, working with our media agency to fulfill all creative requirements, and producing low-touch content directly. The role will foster relationships with all stakeholders, communicate organized details connected to a campaign and be forward thinking with both how and why the creative is developed. The role will also provide a support level for all campaigns assigned, working directly with the Digital Creative Director. Responsibilities will include leading and attending meetings, identifying creative opportunities and providing creative feedback, managing and directly producing content. To be successful in this role, the manager be an authority on their show assignments, specifically: watching the content and knowing the plots and characters/talent, understanding campaign goals and challenges, as well as the strategic and technical aspects of the partners and platforms this content will be executed with and for. Also, success will be measured by the innovative quality and timeliness of the content as well as providing ongoing, frequent and clear communication of the entire campaign creative process.
Oversee the digital creative lifecycle of a slate of assigned shows across ABC Entertainment. Digital content includes but is not limited to, edited video, display assets, social media content unique to each platform, apps, and AR experiences. Will also provide support to the Creative Director on certain campaigns
Lead day-to-day campaign management: timely creative reviews and feedback with all levels of management, creative and strategy agency communication
Communicate and execute forward thinking, platform specific, unique and industry best digital content with internal and external creative partners
Remain fully knowledgeable of show storylines, talent/characters, etc. and strategy by watching the content and adhering to the strategy brief
Represent and speak to digital content to all company stakeholders
Build and foster positive and respectful internal relationships, as well as relationships with external platform partners and creative agencies
Fully embrace specialty assignments by providing updates and following through with leadership and expertise in that area
Stay ahead of on-going social trends, embrace innovation, emerging platforms and content approaches
Communicate daily with the Creative Director on status, general updates and progress on any and all assignments
Directly produce innovative and strategic low-touch content not requiring additional internal or external resources as well as management support on all content execution
Bachelor’s degree or equivalent experience
8+ years of overall working experience in marketing
5+ years of experience in digital media and/or social media project management with focus on consumer facing media and/or creative production
Digital creative agency or entertainment client experience, or similar role with a project management focus (please list reel on your resume)
Live in commutable distance to Burbank Ca.
Deep knowledge of social and digital media platforms and a full understanding of creative best practices
Highly organized and detail-oriented with exceptional sense of accountability
Astute creative eye with a strong ability to provide clear creative direction
Ability to design and edit simple static and motion pieces as needed
Effective and detailed communicator, especially when providing creative direction
Expresses written ideas, thoughts, or facts in a clear, convincing, and organized way
Exceptional prioritization skills with the ability to juggle multiple campaigns, organizational abilities, and creative ideas
Strong work ethic and thrives in a fast paced environment
Television and/or entertainment experience
Passionate and knowledgeable about television and digital media
Strong proficiency with Adobe PS and Premiere
Deep knowledge of Google and Microsoft Suites, as well as Keynote, PowerPoint
About Disney General Entertainment Content:
The Disney General Entertainment Content group creates original entertainment and news content for the Company’s streaming platforms and its cable and broadcast networks.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney General Entertainment Content.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.