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Manager, Digital Marketing

Apply NowApply Later NOTE: We have a new application system, please create a new account if you have not done so yet when applying. Job ID 7080867920220529 Location Burbank, California, United States Business Studios Content Date posted Jul. 05, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

A dedicated, dynamic and creative manager of digital marketing is needed to work on all aspects of our global digital campaigns. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junket.

Job Responsibilities:

  • With the Director of Digital Marketing work to develop and execute creative and social tactics and handle day to day operations for comprehensive global digital marketing campaigns across the studio theatrical and Disney+ titles. Responsibilities include managing:

    • Social content for multiple profiles within Facebook, YouTube. Twitter, Instagram, Snapchat and TikTok along with other emerging social platforms

    • Digital video concepts that will live on our film and studio specific social media handles, in conjunction with our Creative Content team

    • Assist with online trailer debuts across our entire digital portfolio

    • Digital influencer programs to activate word of mouth across social landscapes

    • Creative production and creative vendor management for campaign creative including but not limited to social content, copywriting, paid media creative, website development, CRM and select in-house production needs as they arise.

    • Production and execution of all social incentive programs/sweepstakes from ideation through fulfillment

    • Work with the specialist and coordinator to define content to be used on social and editorial calendars, to be shared with our agencies and media partners.

    • On-site management of digital & social activities at events such as premieres, screenings and junkets.

    • Application of a multicultural lens to all social and creative materials as part of the strategy developed by VP & Director of Digital Marketing.

  • Collaborate and communicate with Disney international digital teams around the world on global debuts and creation of social and paid media materials  

  • Collaborate with synergy partners across the company in conjunction with the VP and Director of Digital Marketing to ensure optimum communication and utilization of all key assets as they pertain to our movie campaigns, with a key emphasis on the relationship with Disney Interactive and presence on and their portfolio of social pages and blogs.

  • Identify key trends, tools and technologies to incorporate into our campaigns

  • Liaise with internal departments to complete daily production tasks on time and on budget

Reports to VP of Digital Marketing and proactively contributes to process improvement

About Studios Content:

The Studios Content group encompasses a collection of world-class entertainment studios that produce high-quality cinematic storytelling for both theatrical and streaming release. It is also home to Disney Theatrical Productions, producer of popular stage shows on Broadway and around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ABC, Inc., which is part of a business we call Studios Content.

ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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