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Manager, Marketing Partnerships & Promotions

Apply NowApply Later Job ID 778610BR Location Burbank, California, United States Business The Walt Disney Studios Date posted Mar. 31, 2021

Job Summary:

The Manager, Marketing Partnerships & Promotions role will be fully responsible for the execution of all theatrical and Disney+ promotions related to our slate release calendar. You will have direct responsibility to ensure the overall success of the Studio by taking the lead as the day to day contact for executing some of our biggest promotional deals. Working directly with the Vice President, Global Marketing Partnerships & Promotions, you will provide insight to those strategies to ensure all elements of are fully executed and new opportunities are capitalized as the marketing campaign evolves on a US and/or Global level.

Responsibilities:

  • Act as the key point person on the execution of all theatrical and Disney+ tie-ins
  • Work closely with Corporate Brand, Legal and Brand Leads on all execution elements
  • Review all promotional materials (TV/streaming , content , print, POP, digital, social, music and talent rights) with partners and provides feedback
  • Brainstorm incremental business opportunities & pitches to new and existing promotional partners
  • Work across Disney divisions on key promotional opportunities
  • Analyze past promotions and make recommendations based on trends and key learnings
  • Accountable for increasingly complex campaigns
  • Review and add input on deal points and oversee contract administration
  • Review and add input on deal points and oversee contract administration
  • Work with our internal teams on creative to provide assets for partner needs
  • Obtain necessary assets from partner for video elements, and secure partner approvals as items are developed
  • Identify and present opportunities for participation with other Disney divisions (tied to the release being promoted)
  • Maintain Partner Accounts and Relationships
  • Review with existing accounts any new corporate initiatives or new product launches which could present an opportunity for a tie-in promotion
  • Provide accounts with current information on upcoming releases
  • Strategize on key promotional opportunities that may arise based on thematic link between the property and partner’s brand, appropriate target audience, and favorable timing between the release date of the property and the key selling period for the partner
  • Acquire fundamental knowledge of partner’s business category, products, their particular company, and its competition
  • Disseminate key information points to appropriate individuals

Basic Qualifications:

  • Four year College Degree in Marketing, Communication, Business or Related Field
  • 5+ Years’ Experience in Marketing - Film, Entertainment, Theme Park, Sales
  • Preferable Disney Cross Line of business experience
  • Strong Collaborator, Team Player, Multi- Task, and Drives Strong Results
  • Innovation and Creative Marketer
  • Strong Communication Skills and ability to interface with all levels


About The Walt Disney Studios:

For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios and Lucasfilm. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!. Ours is a culture of innovation, inspiration and collaboration that brings together visionary artists, gifted technologists and savvy business minds to conjure up magical entertainment experiences for a global audience.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ABC, Inc., which is part of a business segment we call The Walt Disney Studios.

ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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