Marketing Planning Specialist (DGE) at DISNEY Skip to main content

Marketing Planning Specialist (DGE)

Apply NowApply Later Job ID 10031097 Location Burbank, California, United States Business Disney General Entertainment Content Date posted Nov. 08, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Disney General Entertainment is seeking a Marketing Planning Specialist to support the ABC Marketing team in coordination of strategic marketing & planning initiatives, and in the development of planning processes. This position will play an integral, supportive role in developing marketing strategies and coordinating marketing content plans to support ABC’s entertainment programming. This position is generally supervised by the Director of Marketing Planning.


  • Maintain comprehensive and accurate strategic planning information in customized online planning and archiving database.

  • Capture on-air and off-air marketing tactics across all media. Includes heavy data-entry, cross-referencing between planning documents and team members to house and disseminate the most current and correct information.

  • Oversee radio planning, coordinating with media plans, Affiliate Marketing and Synergy teams to ensure timely trafficking and effective leveraging of assets, scripts and copy points. 

  • Develop copy, order, and advise placement of customized on-air lower third graphics.

  • Prepare for and run daily production priorities conference call, recapping all urgent needs. 

Basic Qualifications:

  • 1 + years of experience in a marketing/advertising type of function in the entertainment business (television or film). 

  • Ability to build and maintain strong working relationships. 

  • Ability to work with varying personalities and communication styles. Strong written and oral communication skills. 

  • Creative and strategic thinker; ability to contribute ideas to the team. 

  • Strong project management skills with an ability to multitask and manage competing priorities. 

  • Excellent problem solving and critical thinking skills. Superior organization skills.

  • Proficiency with Keynote, PowerPoint, Word, Outlook, and Excel. 

  • Must be able to work in a fast-paced working environment. 

  • Must be adaptable to changing work situations and remain positive and proactive.

Preferred Qualifications:

  • Fluent in Spanish is a plus, but not required.

  • Working knowledge of Salesforce is a plus.

  • Above average knowledge of Entertainment Brands.

  • Passion for ABC programming.

  • Familiar with the latest social media and pop culture.

Required Education:

  • Bachelor’s degree in Marketing, Advertising, Film or Television or equivalent work experience


About Disney General Entertainment Content:

The Disney General Entertainment Content group creates original entertainment and news content for the Company’s streaming platforms and its cable and broadcast networks.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney General Entertainment Content.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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