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Product Marketing Associate

Apply NowApply Later Job ID 10005065 Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Jul. 21, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Department/Group Overview:

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Job Summary:

The Product Marketing Associate will help grow adoption of our digital platforms for our media networks (ABC, ABC News, Freeform, FX, and National Geographic). This role’s key focus areas will be product positioning, user education, and establishing go-to-market strategies to drive product adoption and engagement. This role will work closely with channel owners to translate marketing strategy, insights, and creative development to user-facing communications.

This role will also own App Store Optimization (ASO) and growth initiatives to drive mobile and TV app downloads. The Product Marketing Associate is responsible for optimizing app store listings and developing new opportunities to increase discoverability and premium placements.

Responsibilities and Duties of the Role:

Product Marketing

  • Support cross-functional team to develop the go-to-market plans for new features

  • Develop product positioning, value proposition(s), and messaging guides to be leveraged in product development and marketing campaigns

  • Gather research and user insights to advocate for customer in support of product roadmap development

  • Partner with Creative team to develop high-impact visuals that communicate product value

App Store Optimization (ASO)

  • Build strategy for all app store optimization initiatives, mobile and TV

  • Optimize product descriptions, screenshots, videos, and reviews to improve keyword rankings and installs

  • Implement testing framework(s) to drive learnings and optimizations

  • Report on keyword rankings, install rate, and effectiveness of experiments

  • Work closely with internal and external teams to increase discoverability, including Paid Media, Network Marketing, and Partnership teams

Required Education, Experience/Skills/Training:

  • 2+ years of mobile / app marketing experience

  • Bachelor's degree or equivalent practical experience

  • Relevant work experience in consumer marketing, product marketing, integrated or brand marketing

  • Experience conducting A/B testing

  • Experience developing and implementing SEO/ASO programs is a plus

  • Possess a strong interest in new technologies and high marketing acumen and understanding of digital product development

  • Analytical, data driven and experience transforming data into insights

  • Excellent project management skills, including strong attention to detail

  • Excellent written, verbal, and interpersonal communication skills

  • Self-motivated and high bar for quality, productivity, and delivering results

  • Thrives within a fast-paced, rapidly changing environment

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call Disney Media & Entertainment Distribution.

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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