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Senior Analyst, Multiplatform Research (Freeform)

Job ID 434551BR Location Burbank, California, United States Job Posting Company Disney ABC Television Group Job Posting Area Disney ABC Television Group Date posted 03/17/2017
The Senior Analyst will provide timely, actionable insights to help drive business decisions for Freeform. This position regularly tracks, analyzes and synthesizes data related to the linear TV and online performance of Freeform and other cable networks. This role is also responsible for maintaining databases, sending out regular reports and fielding ad hoc requests from other Freeform and DATG departments. Additionally the analyst will present insights on audience behavior to be shared with management.

Responsibilities

  • Prepare and issue weekly, monthly and quarterly reports on the ratings and online performance of Freeform and other cable networks
  • Maintain and update key linear and multiplatform databases
  • Participate in weekly and monthly research presentations covering performance trends and the TV industry at-large
  • Support scheduling, finance, press, marketing, programming, and digital initiatives with ad hoc data requests

Basic Qualifications

  • A minimum of 2 years’ of ratings and/or online research experience and some familiarity with Nielsen and/or digital research systems
  • Proficient with Microsoft Office with an emphasis on Excel
  • High attention to detail and accuracy
  • Strong writing skills
  • High level of comfort with technology and an inherent understanding of numbers
  • Positive attitude and a strong drive to learn

Preferred Qualifications

  • A strong interest in the television business
  • Advanced proficiency in Excel spreadsheets (Pivot Tables, Vlookups, Sumifs, Countifs, etc.)
  • Understanding of data analytics tools such as Tableau and SQL
  • Expertise in using syndicated research systems including: NPower, Star Trak, Omniture, Rentrak, comScore, etc.
  • Experience in a fast-paced professional working environment

Required Education

  • Bachelor's Degree or equivalent work experience

Additional Information

Equal Opportunity Employer-Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
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