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Senior Manager, Consumer Insights & Strategy, Disney + & In-home

Apply NowApply Later Job ID 869718BR Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Oct. 04, 2021

Job Summary:

Disney Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – Disney+, Hulu and ESPN+ – alongside Disney’s international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

We’re looking for a talented team-player specialist with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination.

The Research, Insights & Analytics team is currently seeking a Senior Manager, Consumer Insights to support the Disney+ Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Director, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of research responsibility for this role focus on Content & Marketing Planning, Assessment & Strategy.

Responsibilities:

· Overall, lead a team managing quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection, project management, analysis, and report / findings delivery
· Working with the Director, ensure that every deliverable is strategically actionable and drives key decision making
· Contribute to high-level business discussions supported by consumer and industry insights and present findings based on research conducted
· Serve as a key point of contact for various groups within the Disney+ Marketing & Content Curation Team, In-Home Marketing & Distribution Team, and across the broader enterprise, providing consumer and industry-based input to the decision making process
· Manage consumer research projects to inform development, refinement and marketing of new and current Disney+ originals (series and movies) as well as In-Home releases
· Specifically, manage content positioning studies, creative testing (e.g., commercials/ trailers), content assessment (e.g., mid- and full-season content reaction studies), post-release studies, and IP/content exploration (e.g., concept testing)
· Manage weekly content tracking studies across various countries
· Manage research conducted through online Disney+ subscriber panels in multiple markets, including questionnaire development, working with the panel platform, data analysis and development of findings
· Manage ad-hoc, custom quantitative and qualitative research projects on an as needed basis
· Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
· Synthesize primary and secondary research to inform marketing and content decision making
· Respond to time sensitive data requests from internal clients
· Oversee research staff in a motivational and developmental manner · Assist in overseeing, managing and optimizing workflow; help identify opportunities for process improvement, increased productivity and cost efficiencies
· Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
· Be at the forefront of SVOD and In-Home industry trends amidst a rapidly changing landscape
· Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors
· Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

· At least 5 years quantitative and qualitative market research experience
· Extensive quantitative and qualitative research background, either supplier-side, client-side, or some combination thereof
· Experience managing staff in a research capacity
· Willing to travel domestically and internationally as needed
· Solid quantitative and qualitative research project management skills
· Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
· Excellent verbal and written communication skills, including the ability to summarize ideas and issues to key stakeholders
· Strong attention to detail without losing sight of broader objectives
· Ability to represent the Director in key stakeholder meetings, with ability to explain research methodologies or findings effectively
· Flexible personality, quick learner, and a strong, pro-active work ethic
· Able to work autonomously as well as part of a team, including in a supervisory role
· Ability to think out-of-the-box in assisting with the development of methodological approaches
· Excellent organizational skills and the ability to meet deadlines
· Computer literate with proficiencies in MS Word, Excel, PowerPoint, Google Docs, and Keynote
· Confident, self-motivated, and detail oriented
· Analytical thinker who enjoys problem-solving
· Strong business acumen
· Intellectual curiosity and a passion for innovation
· Organizational savvy, with the ability to “read a room”
· Compelling storyteller
· Willing to challenge traditional thinking
· Superior social, collaboration, and communication skills
· Strong builder of relationships and trust

Preferred Qualifications:

· Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
· Experience with SPSS, Reporter, Q or Marketsight a plus
· International Market Research experience
· Passionate consumer of content – movies, TV, SVOD
· Familiarity with the brands and franchises of The Walt Disney Company

Required Education

· Bachelor’s Degree in Business, Marketing, Psychology or related field

Preferred Education

· MBA or advanced degree in Market Research


About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business segment we call Disney Media & Entertainment Distribution.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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