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Senior Manager, Multi-Platform Marketing

Apply NowApply Later Job ID 961492BR Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted May 12, 2022 Flex Type Hybrid

Job Summary:

Reporting to the VP, Multi-Platform Marketing, the Senior Manager, Multi-Platform Marketing will serve as the bridge between our platform distributors and partners across the Walt Disney Company leading the development and execution of marketing strategies that drive growth and reinforce the value of Disney’s television Networks; ABC, Disney, ESPN, Freeform, FX, and the National Geographic Channels and studio properties including; Marvel Studios, Lucasfilm, Pixar, Walt Disney Animation Studios, 20th Century Pictures, and Searchlight Pictures

This role will be responsible for leading a team to drive ideation, development and execution of platform/distribution partner campaigns that are designed to; support the pay TV ecosystem, increase usage/viewership of our linear networks content and drive revenue through the promotion of theatrical and television content across traditional and emerging platforms.

Responsibilities:

  • Lead a team providing guidance on the preparation, development and delivery of fully integrated B2B and B2C marketing campaigns designed to drive brand awareness/affinity for TWDC brands and support partners’ acquisition/retention efforts.
  • Build strategies, establish KPIs, gain partner buy in and oversee execution of integrated marketing initiatives that leverage our partners’ reach to promote our linear networks, TV Network apps and transactional content to compliment Network/Studios paid media efforts.
  • Lead strategy development on film and TV ownership promotions, both studio/network and partner led, and ensure approved titles are merchandised and that campaigns are effectively post merchandised to Sr. leadership.
  • Oversee client relationship management with senior level executives and provide strategic direction on partner marketing initiatives with our top MVPD and OTT device platform distribution partners
  • Responsible for career pathing and development of direct reports and junior team members including goal setting, coaching and mentoring.
  • Coordinate and collaborate with internal stakeholders in Distribution Sales to establish Key Account plans that support Platform Distribution business objectives.
  • Collaborate closely with internal stakeholders in Business Strategy and Research to monitor pay TV subscriber trends, share viewership insights and track transactional revenue performance by partner against forecasts.
  • Work in close collaboration with other LOBs, ensuring internal synergies alignment with cross company priorities to draft off and support Company’s marketing initiatives.

Basic Qualifications:

  • A minimum 5 years of relevant experience in a Marketing, with minimum of 3 years’ experience in client management
  • Deep knowledge of pay TV/video landscape and the evolving media consumption habits
  • Strategic thinker with good communications skills
  • Creative mindset with the ability to leverage data to develop strategy/decisions
  • Strong stakeholder management skills
  • Strong presentation skills
  • Outstanding verbal, written and interpersonal communication skills
  • Ability to manage, motivate and build a team
  • Results-oriented
  • Inspires Creativity and Innovation
  • Champion of Change

Required Education

  • Bachelor's Degree or Equivalent. Marketing degree preferred.

Additional Information:

networkjobs

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.



About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business we call Disney Media & Entertainment Distribution.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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