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Sr Manager Growth Marketing

Apply NowApply Later Job ID 988444BR Location Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Jun. 12, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Job Summary:
The Senior Manager, Growth Marketing is responsible for growing high value digital audiences across Digital Media - Entertainment’s portfolio of products including web, app, and OTT. The person in this role will lead a team of marketers to build and drive value from audiences while creating high quality digital entertainment experiences. Candidate must have proven leadership of audience development using multiple marketing disciplines across both product and lifecycle marketing.

Specifically, this role will focus on developing growth strategies and running programs to drive audience growth and engagement across our portfolio of products. The leader in this role is responsible for managing the daily planning & operations of developing data-driven, segmented marketing campaigns, lifecycle promotions and dynamic messaging through push, email, web, app and other channels in order to acquire, engage and retain digital audiences throughout the user lifecycle.

Responsibilities:

  • Identify strategic growth opportunities by leveraging data and insights from across Digital Media’s product portfolio
  • Lead cross-functional marketing strategy to implement campaigns across digital channels including paid media, ASO, SEO, push, in-app, email, display, and content marketing
  • Lead cross-functional team to develop the go-to-market plans for new product features (positioning, value prop, messaging, etc.)
  • Grow existing audience and expand brand presence on emerging platforms and technology
  • Manage promotional strategy and planning for specials and larger tent-pole events/projects
  • Manage targeting and personalization strategies to drive engagement and deliver the right message to the right consumer at the right time
  • Partner with teams to oversee strategic partnerships like Apple, Roku and pursue new partnership opportunities
  • Establish growth targets and partner with analytics and optimization leads to measure progress and test different approaches

Basic Qualifications:

  • Minimum of 7 years’ experience in digital marketing and/or audience development
  • Minimum 3 years’ experience in leading a team with a focus on consumer-facing marketing
  • Strong marketing acumen and understanding of digital product development
  • Analytical, data driven and experience transforming data into insights
  • Ability to take initiative and follow through
  • Ability to lead cross-functional teams to drive results
  • Excellent verbal and written communication skills
  • Excellent project management skills, including strong attention to detail

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Direct-to-Consumer & International, which is part of a business we call Disney Media & Entertainment Distribution.

Walt Disney Direct-to-Consumer & International is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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