Skip to main content

Analytics & Optimization Manager

Apply NowApply Later Job ID 10058205 Location Celebration, Florida, United States Business Disney Parks, Experiences and Products Date posted Aug. 09, 2023

Job Summary:

Would you love to be part of a team that develops sophisticated statistical models and planning applications to provide insight into the impact of marketing, sales, and other commercial investments? Do you enjoy working with partners to determine client engagement and evaluate performance measurement? Are you inquisitive by nature and driven to understand the business behind the magic? If your answer is yes! The Advanced Analytics & Optimization Manager might be the role for you.

The Consumer Insight, Measurement & Analytics (CIMA) team is part of the Disney Parks, Experiences and Products (DPEP) segment. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and insights. In this position, you will use multiple statistical methodologies to develop insights into our global marketing investment and incorporate these insights in advanced forecasting applications for use by the Global Marketing & Sales Organization. At the direction of senior leadership, you will also develop and implement data mining projects for the wider CIMA organization.

In this role, you will be individual contributor reporting to the Manager, Domestic Parks Media Analytics.


  • Develop Marketing Mix Models for a variety of business units.

  • Transform model results into insights to help partners understand historical media impact and trends in media performance.

  • Develop and deliver productive, insightful analytic presentations that provide consultative direction to key partners.

  • Build other statistical models for Disney Parks, Experiences, and Products business units and business problems.

  • Perform exploratory data analysis to gain insights into the business operations and to validate data.

Basic Qualifications

  • Minimum 2 years of experience with various analytic, data mining and machine learning methodologies including: multivariate regression, mixed models, clustering, time series regression, and forecasting.

  • Proficiency in R or Python for data mining

  • Excellent written and verbal skills, including the ability to summarize and present sophisticated analytics to senior leadership.

Preferred Qualifications

  • High proficiency with using R or Python for data mining.

  • Prior work experience within media agency or analytics consulting firm

  • Knowledgeable in marketing or media mix modeling

  • Expert in advanced data mining and statistical methodologies

  • Experience with SQL and relational databases

Required Education

  • Master's degree or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research

Preferred Education

  • PhD or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research


About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

Watch Our Jobs

Sign up to receive new job alerts and company information based on your preferences.

For Disney Job Alerts to work, JavaScript must be enabled in your browser.