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Audience Strategy Manager

Apply Now Apply Later Job ID 10071323 Location Celebration, Florida, United States Business Disney Parks, Experiences and Products Date posted Feb. 06, 2024

Job Summary:

“We create happiness.” That’s our motto at Walt Disney Parks and Resorts and it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make your impact?

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.

This is an individual contributor role.

This position is based in Celebration, Florida.

You Will:

Audience Strategy

  • Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation

  • Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery

  • Translate business objectives into actionable, data-driven audience recommendations

  • Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities

  • Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help craft the holistic marketing plan

Audience Insights & Analytics

  • Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders

  • Monitor the performance of audience strategies and make recommendations for optimization

Audience Team Priorities

  • Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed

  • Ensure Audience team processes are documented and kept up to date

Basic Qualifications

Who you are...

  • Demonstrated team player with strong collaboration skills

  • Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation

  • Strong communicator with the ability to collaborate across various teams

  • Knowledge of Disney Parks, Experiences & Products and a passion for the brand

You Will Have:

  • 3+ years of relevant work experience

  • Experience using data and insights from multiple sources to provide actionable recommendations

  • Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)

  • Experience translating insights and recommendations into presentations for various stakeholders

  • Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)

  • Experience moving projects forward in a large, matrix organization

Preferred Qualifications

  • Experience with audience focused analyses

  • Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)

  • Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)

  • Experience monitoring audience performance

  • Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.

Education

Four-year college degree or equivalent work experience

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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