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Consumer Insight Market Research Manager

Apply NowApply Later Job ID 922011BR Location Celebration, Florida, United States Business Disney Parks, Experiences and Products Date posted May 19, 2022

Job Summary:

Understanding consumers and exceeding guest expectations is core to the success of Disney Parks, Experiences and Products (DPEP). The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics). CI champions integrated, holistic consumer insights that keep guests at the heart of decisions and positively influence business performance. We design, interpret, and share primary research that enables better decisions by driving company-wide understanding of consumer mindsets, motivations, expectations, and experiences.

To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise.

Responsibilities:

The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies both in the qualitative and quantitative arenas. This role supports Disney Cruise Line.

Basic Qualifications:

  • Minimum 7 years market research experience
  • Experience with end-to-end research execution (objectives to action) using a variety of quantitative and qualitative research methodologies
  • Strategic thinker with ability to quickly identify and address business questions/needs
  • Experience building and maintaining relationships with internal partners/stakeholders
  • Effectively translate data and analysis into compelling presentations / written communications
  • Experience sharing a point of view and influencing internal partners/stakeholders verbally and in written form
  • Strong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
  • Comfortable talking with consumers and Disney guests
  • Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
  • Effectively manage multiple high priority projects simultaneously
  • Flexible and adaptable – adjusts easily to changing priorities and continuously evolving complex business issues
  • High proficiency with Excel, PowerPoint and Word
  • Minimum 4 years leading and developing direct reports
  • Must be willing to travel

Preferred Qualifications:

  • Experience recruiting and moderating for both focus groups and individual interviews
  • Experience partnering with and managing vendors

Required Education

Bachelor’s degree in market research, marketing, statistics, sociology, psychology, business, economics or related field

Preferred Education

Master’s or doctoral degree in market research, social sciences, business or other relevant field


About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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