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Consumer Insight Research Manager

Apply NowApply Later Job ID 910164BR Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Jan. 06, 2022

Job Summary:

“We make magic.” That’s our motto at Walt Disney Parks and Resorts, and it permeates everything we do!
At Disney, you will help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World Consumer Insight Team, specifically leading efforts to explore consumer needs and market dynamics to inform the Walt Disney World brand positioning, communication strategies, and new products development, launch, and performance in market, for near and long-term success. In this role, you will work closely and collaborate with Marketing and Commercial Strategy, our internal Creative Agency, and other groups within CIMA and the company.

Integration and interpretation of data, insight synthesis, research design and execution (quantitative and qualitative methodologies), and communicating results in an influential way are required to work with partners to solve questions. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.

You will report to a Senior Manager, Consumer Insights. This role is located in Orlando, Florida.


  • Integrate Insights – Summarize multiple sources of information to provide holistic perspectives and recommendations to identify new business opportunities, evaluate existing programs, and provide forward-looking projections
  • Manage all phases of custom research projects (client side and vendor side), including but not limited to: needs identification, methodology design (hands-on), data mining, and presentation of results using the proper techniques along the way that provide insights and actionable results to address the business opportunities.
  • Create fact-based insights – Test hypotheses, and build models to produce objective and clear conclusions.
  • Exercise leadership – Lead consumer insight projects with personal accountability.
  • Coach for growth – Lead an individual or a team of consumer insights professionals, providing direction, project prioritization, training and coaching to build and strengthen skills.
  • Exhibit curiosity – gather a holistic understanding of the strategic context to inform impactful solutions
  • Team up with partners – Develop and further relationships with internal partners to build influence, manage external vendors, and lead specific work-streams and cross-function deliverables
  • Tell Stories – Communicate findings in an easily understandable way

Basic Qualifications:

  • Minimum 5 years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
  • Experience in project management
  • Experience in quantitative, qualitative research design and statistical techniques
  • Experience in data analytics and evaluating consumer data
  • Experience in data analytics and proficient with data analysis tools (SPSS, SAS, R, etc.)
  • Expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
  • Comfortable sharing a point of view and advocating for consumers

Preferred Qualifications:

  • Demonstrated expertise designing and moderating qualitative research

Required Education

  • Bachelor's degree or equivalent – relevant areas include, but are not limited to Behavioral Economics, Market Research and Analytics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Journalism, and Business

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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