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Imagine working side-by-side with industry leaders in your field of study. Imagine building upon the skills you've learned in the classroom within a family of legendary brands passionate about creating world-class experiences on a global scale. Now, imagine yourself in a paid Disney Internship.

Disney Institute Marketing Strategy Intern, Spring 2024

Apply NowApply Later Job ID 10061440 Location Celebration, Florida, United States Business Disney Parks, Experiences and Products Date posted Sep. 15, 2023

Job Summary:

Disney Institute Marketing Strategy Intern, Spring 2024

Be a part of an innovative team and culture…

Disney Institute is the professional development and organizational advisory arm of The Walt Disney Company.  Rooted in business insights and best practices from across The Walt Disney Company, we deliver unique opportunities for growth and development for individual professionals to entire business organizations and corporations. The Disney Institute marketing strategy team sets strategic direction through the development of B2B integrated communication plans that increase awareness,  drive brand engagement with highly targeted audiences, and nurture relationships with key prospects to drive annual revenue growth.

A Day in the Life…

The Disney Institute Marketing Strategy Intern will be a part of a dynamic team where they will support and gain exposure to multiple B2B and B2C marketing functions including brand marketing and strategy, accounts based marketing (ABM) campaign implementation and Salesforce activation, creative development, social media, content creation, website development, paid/digital media, CRM, public relations, and special event execution. The ideal candidate will possess a unique blend of both creative and technical marketing skills, partnership and communication professionalism, as well as the ability to quickly adapt to shifting business needs and priorities. Responsibilities include:

  • Partner with various cross-functional teams to ensure that our presence across marketing, advertising and communication channels supports key fiscal year business objectives for Disney Institute
  • Track website requests and maintenance updates for Disney
  • Support the development of digital content across blog posts, social media platforms including Facebook, Instagram and LinkedIn, and expanding video production.
  • Engage with Salesforce Marketing Cloud and the development of ABM campaigns
  • Work with key business partners to draft, submit and review email campaigns, including timely reporting of results and overall campaign effectiveness to maximize results and help evolve marketing. 
  • Provide project-management and measurement support for communicating performance of marketing initiatives.
  • Support sales tool creation, including online and offline collateral development, photo and video shoots.
  • Attend meetings with internal/external partners and clients, assist with special projects as needed, and provide general administrative support.
  • Ability to assist with writing for blog posts, social content and other collateral, as well as performing some digital asset design and modifications.


What you Bring to the Role…

  • Strong analytical and data management skills.
  • Demonstrated strong verbal, written communication and project management skills.
  • Demonstrated computer proficiency with Microsoft Word, Excel, Outlook, PowerPoint, and Keynote.
  • Team player who can work across diverse teams, partners and divisions
  • Ability to work independently and in a team environment.
  • Proven self-starter and ability to balance multiple priorities, and proactive nature.

It would be nice if you also had…

  • Experience and knowledge of Salesforce tools
  • Proficiency with Adobe Creative Suite software (Photoshop, Acrobat, InDesign, Illustrator, Canva, or other design applications)
  • Former Disney College Program participant, working knowledge of Walt Disney World Resort or Disneyland Resort
  • Previous internship or professional experience in Marketing, Advertising, Mass Communications, social media or similar

Required Education

  • Currently enrolled as a Junior or Senior, or graduated within six months of application submission, in an accredited college/university earning a degree in Marketing, Journalism, Advertising, Mass Communications, Business or related field

Internship Eligibility…

  • Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship​
  • Must be at least 18 years of age
  • Must not have completed one year of continual employment on a Disney internship or program
  • Must possess unrestricted work authorization
  • Must be compliant with The Disney Look appearance guidelines​
  • Program length -- The approximate dates of this internship are January 2024 through June 2024
  • Work details -- Must be able to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship
  • Must be able to have a consistent, reliable work schedule throughout the season
  • Transportation -- Must provide reliable transportation to/from work​

Florida Housing​

  • We provide limited housing opportunities for Florida Based Professional Interns through American Campus Communities, for more information click here

About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Business Productions, LLC, which is part of a business we call Disney Parks, Experiences and Products.

Disney Business Productions, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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