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Lead Digital Product Operations Manager

Apply NowApply Later Job ID 10015614 Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Sep. 22, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

DPEP – Technology & Digital, a division of The Walt Disney Company, creates world-class immersive digital experiences for premier vacation brands including the Disneyland Resort, Walt Disney World, Shanghai Disney Resort, Hong Kong Disneyland, Disneyland Paris, Disney Cruise Line, Aulani and more. Digital has offices in Anaheim, Glendale, Hong Kong, Orlando, Paris, Seattle and Shanghai, where we develop websites and mobile applications.

The Lead Digital Product Operations Manager supports marketing, sales, operational and brand initiatives digitally. In this role, you will understand the primary needs of partners and the strategy associated with Digital's products; translate that direction into multiple document types, including requirement documents, user stories, strategic briefs and product specs; and work with partners and teams to deliver projects. Responsibilities may include marketing or digital experience initiatives for the Walt Disney World Resort or Disneyland Resort line of business, including consumer markets, trade, niche markets and niche memberships.

The Lead Digital Product Operations Manager reports to the Manager - Digital Product Operations.


You will have both an understanding of digital strategy and strategic marketing on owned and operated websites/apps. You will need to have strategic, collaboration and communication skills and the ability to be available outside of traditional business hours. The position may require up to 10% travel.

Relationship Management – The Lead Digital Product Operations Manager manages partner expectations, scope, budget discussions and project communications. You will build working relationships with internal Disney Parks and Resorts Digital Creative, Production, Product and Technology teams and often broker's solutions between them.

  • Provide partners with a point of contact and accountability for their digital needs

  • Identify and build partner relationships to enable exciting customer experiences

  • Can frequently shift focus across multiple projects or lines of business

  • Can take partner feedback and turn into actionable digital requirements for Product build

  • Be the digital SME for partners on capabilities of the functionality of the platform, providing relevant, feasible and strategic solutions to support goals

  • Manage the on-budget and on-strategy delivery of marketing and operations-related projects

  • Set and prioritizing urgencies for teams while communicating ongoing statuses and removing any product build blockers

Requirements Definition – The Lead Digital Product Operations Manager owns the requirements of the digital product from end to end, and translate marketing concepts into detailed product requirements and executable tactics. The Lead DPOM will oversee the product requirements to ensure that functionality, quality and content of the product are translated into a Digital environment per requirements.

  • Drive strategic direction for products and creative experiences that bring joy to our Guests, through compelling digital and physical interactions and take advantage of prevalent mobile technologies.

  • Lead the strategic vision for the space to help drive requirements and translate them into user stories, test/acceptance criteria and Go-to-Market plans

  • Identify areas for growth and analyze existing products to uncover opportunities to enhance and grow existing products with a focus on emerging technology platforms and partnerships

  • Help define the promotional product strategy and collaborate with teams to create new products and features that inform those strategies

  • Resolve blockers and issues that could impair team's ability to meet strategic launch dates

  • Experience with writing and refining user stories, test cases and acceptance criteria and owns their quality

  • Translate and use research data into a story that drives business opportunity, project goal, and prioritization

  • Make choices about product and project scope, priorities, MVP, and delivery dates.

  • Tasked with end to end testing of digital product to ensure prescribed requirements are met and the Guest experience is top quality

  • Help create test cases for new digital products to be tested against and work with Technology partners to integrate into testing schema

  • Escalate unresolved business, strategy, scope, and budget issues to the Manager and leadership

  • Work with leadership, team members and partners to create product plans and plan and prioritize product roadmap while managing expectations of stakeholders

  • Track and evaluate analytics post-launch

  • Lead the strategic vision for the space to help improve requirements and translate them into actionable user stories, test/acceptance criteria and Go-to-Market plan

  • Support leadership in large-scale initiatives, including creation of deliverables (assessments, internal presentations) with a view toward promoting informed decision-making and presentations that will be shared with senior-level audiences.

Basic Qualifications:

  • Minimum of 5 years of product operations, account management, project management and/or eCommerce experience

  • Experience with technical, user, and business issues in a digital organization

  • Experience with eCommerce strategies and Go-To-Marketing planning for desktop, mobile web, and app

  • Ability to work in a fast-paced environment handling multiple projects

  • Knowledgeable of multiple functional areas such as product management, UX/UI, customer support, sales, marketing or finance

  • Experience with A/B product testing

  • Work with teams in multiple locations, with varying/flexible work hours

Required Education:

Bachelor's Degree or equivalent

Flex Type: Hybrid

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Attractions Technology LLC, which is part of a business we call Parks, Experiences and Products.

Walt Disney Attractions Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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