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Manager, Consumer Insights

Apply NowApply Later Job ID 7107719020220508 Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Jul. 15, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Manager Consumer Insight

At Disney, we’re storytellers. We make the impossible, possible. Now is your chance to join our talented team that delivers unparalleled creative insights to stakeholders around the world.  You will get to see firsthand what our amazing Imagineers are dreaming up next.  You’ll bring them human insights to ensure our magical new products are meeting the target audiences’ key needs.  Imagine working on innovative industry changing projects like Storyliving by Disney, never-before-seen immersive experiences like Star Wars: Galactic Starcruiser, creative masterpieces like Drawn to Life by Cirque du Soleil & Disney, or new theme park additions like a Zootopia-themed land…and more.

The Consumer Insight (CI) team is a key part of Consumer Insight, Measurement, and Analytics (CIMA), an organization within Disney Parks Experiences and Products (DPEP) responsible for informing development strategy and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both humans and the complexities of our business.

Manager, Consumer Insight – Global Development and Imagineering

This position will support the Consumer Insight global team to facilitate high quality, engaging deliverables that place human insight at the heart of Disney Parks Experiences and Products’ development.  These insights will be used to drive future strategies, identify opportunities, and mitigate risks.  The Manager will execute research in key domestic and international markets to inform growth initiatives both at existing destinations and beyond. Additionally, with an eye to the future, this forward-thinking individual will stay abreast of market and consumer trends and one step ahead of humans by applying methodologies, technologies, external resources, and people appropriately.  The successful candidate will be smart, creative, and able to see the “big picture,” comfortable with the gray, while maintaining Consumer Insights’ strong reputation for attention to detail, quality, and added value deliverables.

Responsibilities:

  • Manage all phases of the qualitative domestic and international market research process including needs identification, writing research briefs, project design, discussion guide design, analysis, and presentation of results.  Provide consultation to internal clients, including executives in the US and overseas.
  • Manage international quantitative research projects from brief to presentation of results.  Leverage external in-market partners and identify ways to maximize internal resources to control costs and reduce timelines.
  • Manage overseas agency partner relationships, specifically as it relates to research, project management, contracting and local privacy laws.
  • Provide a global perspective, based on prior in-depth overseas assignments to translate local cultural insights and nuances into actionable recommendations.
  • Build on the CI team’s current deliverables capabilities to bring the insights to life in engaging, impactful and memorable ways.  Identify what makes for successful delivery, benchmark with external organizations, partner with agencies and develop a creative framework for storytelling, graphics, publications, and presentations.  Find ways to have internal clients begging for the CI Cast to come back and complete additional performances with fresh insights.
  • Manage a team of research professionals providing coaching and support to get the very best out of everyone.
  • Identify and evaluate evolving research methodologies and look to other industry best practices/new approaches to determine application for consumer insight approaches.  Make recommendations on what should be implemented, where it could be applied and the cost/benefit.

Requirements:

  • B.A. degree (MBA preferred)
  • Hands-on marketing researcher with at least 8 years of relevant research experience (market research, business analytics, strategic planning, new product development), with at least 3 years of research projects conducted outside North America
  • Demonstrated experience with complex product centric, creative research studies involving unique, "emotional" brands
  • Critical thinker, able to sort through complex business issues to develop research plans.  Able to think out of the box and willing to try different research approaches
  • Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
  • Excellent written and oral communication skills-creativity a plus, getting beyond the PowerPoint.  Experience synthesizing disparate and sometimes contradictory learnings
  • High attention to detail and accuracy
  • Able to conceptualize and build an analytic plan, design questionnaires, and analyze and summarize data
  • Ability to manage multiple priorities, projects, and deadlines simultaneously
  • Demonstrated strong partnering and relationship building skills
  • Demonstrated problem solving and decision-making skills
  • Flexible and nimble - can adapt to changing priorities
  • Demonstrated strong team player skills.  Ability to partner and work well with various levels of the organization
  • Demonstrated strong negotiation and organizational skills.  Proven ability to handle conflict and deliver news that might require creatives and business partners to rethink their plans
  • Demonstrated ability to handle confidential information
  • Demonstrated ability to partner with external research consultants, especially abroad

Nice-to-have:

  • Management consulting, strategy, or agency experience
  • Experience working with artists, designers, and other creative professionals
  • Experience in theme parks, hospitality, entertainment or housing
  • Master’s or doctoral degree in social sciences, business, or other relevant field

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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