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Marketing & Sales Strategy Mgr

Apply NowApply Later NOTE: We have a new application system, please create a new account if you have not done so yet when applying. Job ID 7056979020220508 Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Aug. 02, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Job Summary:

Every day at Disney Parks, Experiences and Products we take pride in bringing the magic of Disney to life. In fact, we continue to find ways to grow and bring our service and storytelling to new and different places through a collection of vacation brands called Disney Signature Experiences.

Whether that's with Disney Cruise Line, Disney Vacation Club, Adventures by Disney, National Geographic Expeditions or a brand-new emerging business, we find joy in creating cherished family memories and forming genuine connections with our guests.

We hold each other to the highest degree and always act responsibly while ensuring the safety of fellow cast, crew and guests. United by our Disney values, we work toward excellence in all we do. As a part of our team, you can work in a diverse and inclusive environment amidst a professional and supportive community. If you are ready to create unforgettable experiences and grow as a person and as a professional, apply today.

As a Marketing Strategy Manager for Disney Vacation Club, you will contribute to the development of priority marketing programs to achieve our goals. You will guide communication planning rooted in consumer insights and bring go-to-market concepts in assigned programs.

You will promote awareness, build intent and manage conversion for our vacation products. To achieve these goals, you'll partner with Marketing and Sales disciplines including Consumer Insights, Public Relations, Advertising, Internet, Media, Promotions, CRM, Alliances, Revenue Management, Finance, Public Affairs, Sales and Legal, plus maintain integration points with the vacation operation. You will work with Sales, developing strategies and tools to support the evolving needs of the business

We're looking for someone who approaches work collaboratively, with passion, and who's not afraid to recommend and try new things. Someone who has marketing strategy or related experience that is ready to dig in and grow a business to new heights.

You will report to the Senior Manager, Marketing Strategy at DVC.

Responsibilities:

  • Achieve annual results by developing marketing programs that incorporate strategic planning, analytics and new ideas
  • Support the business' growth through communication planning, sales channel strategies and brand management
  • Champion development of integrated marketing communication plans by leading cross discipline teams - with a Sales focus
  • Analyze data to identify marketing and sales strategies, conclusions and business opportunities
  • Maintain a high-level understanding of marketing trends in the Travel & Leisure and time share space
  • Use consumer insights and research to provide relevant input to partners across the entire organization
  • Manage marketing activities, in partnership with in-house Public Relations, promotion, broadcast, media, digital and creative teams, to achieve seamless execution of marketing communication plans
  • Champion strategies that support sales partners, to help achieve business goals
  • Provide overall creative feedback to ensure seamless execution of tactics
  • Develop presentations for senior management

Qualifications:

  • Achieve annual results by developing marketing programs that incorporate strategic planning, analytics and new ideas
  • Support the business' growth through communication planning, sales channel strategies and brand management
  • Champion development of integrated marketing communication plans by leading cross discipline teams - with a Sales focus
  • Analyze data to identify marketing and sales strategies, conclusions and business opportunities
  • Maintain a high-level understanding of marketing trends in the Travel & Leisure and time share space
  • Use consumer insights and research to provide relevant input to partners across the entire organization
  • Manage marketing activities, in partnership with in-house Public Relations, promotion, broadcast, media, digital and creative teams, to achieve seamless execution of marketing communication plans
  • Champion strategies that support sales partners, to help achieve business goals
  • Provide overall creative feedback to ensure seamless execution of tactics
  • Develop presentations for senior management

Preferred Qualifications:

  • Experience in customer acquisition, engagement and retention programs
  • Working knowledge of digital platforms, Marketing cloud and Salesforce
  • Experience in multicultural or international marketing
  • Previous work experience in Marketing Strategy, Consumer Package Goods Brand Manager, Advertising Account Manager, Business/Program Manager

Preferred Education:

Bachelor's Degree in Marketing, Business, Communications or Equivalent

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Vacation Development, Inc., which is part of a business we call Parks, Experiences and Products.

Disney Vacation Development, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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