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Mgr-Digital Analytics

Apply Now Apply Later Job ID 10081777 Location Celebration, Florida, United States Business Disney Experiences Date posted May 15, 2024

Job Summary:

Job Summary:
“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Disney Experiences means being a part of a team where you help bring innovation to life through unsurpassed products, services and most importantly remarkable experiences. As a Cast Member you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.
Consumer Insight, Measurement & Analytics (CIMA) is a part of Disney Parks, Experiences and Products, and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture data, analyze, and optimize our digital and contact center channels, in order to drive Guest satisfaction and business outcomes.
We are seeking a Manager, Digital Analytics with a passion for creative problem solving, analytics and digital technology. You will play a critical role in supporting the digital ecosystem, and delivering accurate, insightful analysis to drive decision-making throughout the organization. In this role you will work directly with partner teams in a fast-paced environment, conducting both planned and ad hoc analyses, consolidating performance into holistic stories, and communicating insights to a variety of audiences.
This position will support the Walt Disney World business with a focus on the My Disney Experience Mobile App, leads multiple direct reports and reports to the Director, Digital and Travel Operations Analytics. You are encouraged to apply, even if you don’t think you meet every requirement in this posting. In DTOA, we’re looking for resourceful analytical talent with a demonstrated ability to learn and expand the team’s capabilities, not just those who tick 100% of the boxes.

What you will do:
• Interpret and report on Digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendations
• Understand business objectives and lead deep dive analyses of user behavior across the digital ecosystem
• Support business units, product owners and other partners through regular reporting as well as ad-hoc analyses
• Lead creation of digital tracking strategies for mobile app enhancements, and coordinate with developers on technical delivery of digital tracking solutions
• Act as subject matter expert of Adobe Analytics implementation strategy and best practices
• Recommend optimization tactics based on analytical findings
• Mentor direct reports and guide them through career development
• Manage prioritization for direct reports and effectively adjust to changing business priorities
• Leverage a combination of digital analytics and database tools to explore and analyze data
• Develop relationships with partner analytics teams to enable holistic storytelling
• Create compelling presentations to highlight analysis and tell the story
• Proactively drive innovation in the digital analytics space
What you will need:
• 6+ years of analytical experience
• 4+ years of digital analytics tool use such as Adobe or Google Analytics
• Experience defining mobile application or website analytics tracking requirements
• Independent time management and prioritization skills
• Experience managing individuals
• Ability to derive actionable insights from data and effectively guide decision-making
• Strong understanding of segmentation as it relates to digital analytics core principles
• Ability to excel as a team player in a fast-paced, cross-functional environment
• Excellent written and verbal communication
Bachelor's degree in relevant field and 8+ years of relevant work experience

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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