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Senior Marketing Strategy Manager - Multicultural

Apply NowApply Later Job ID 10020965 Location Celebration, Florida, United States Business Walt Disney World Resort Date posted Sep. 21, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The vision of the Walt Disney World Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, inspiring people worldwide to make their Disney dreams come true. Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort.

The Marketing Strategy team achieves this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visiting during a specific season, reaching a special consumer segment, staying in a Walt Disney World Resort, and purchasing a Walt Disney World ticket. This position would work with Consumer Insight and Marketing Analytics, Revenue Management and Analytics, Operations and Commercial Strategy to determine needs.

Diversity and inclusion are top priorities for the company and this position will play a critical role in this area. As a Marketing Strategy Manager for the Black Consumer segment, you will develop a consumer strategy and lead a cross-discipline team including Public Affairs, Advertising, Media, CRM, Digital and Relationship Marketing to develop a creative campaign and communication plan that is maximized to support Disney brand, consumer needs and business goals. 

You will report to the Sr. Manager, Marketing Strategy

Responsibilities

  • Develop Marketing Strategies to deliver goals
  • Bring Strategic Input to guide marketing plan development
  • Be the resident expert  on the Black consumer in order to build unique and dedicated authentic plans for the segment
  • Lead communication plan development across teams
  • Evaluate campaign creative with insightful feedback and monitor performance
  • Influence mainstream activations and represent the Black consumer segment with multiple stakeholders
  • Understanding of new media landscape and capabilities, particularly with partners reaching multicultural audiences
  • Keeping a pulse on the segment sentiment  while maintaining awareness of current events and trends relevant to the segment
  • Work with Consumer Insight team to understand audience opportunities, motivators and barriers
  • Work with Revenue Management & Analytics, Consumer Insight and Marketing Analytics, Commercial Strategy and Operations to identify needs
  • Manage multi-million dollar program budget and develop after action reviews

Basic Qualifications

  • 5+ years of relevant work experience
  • Black Consumer Marketing / Multicultural expertise including fluency in the culture, new trends and key insights.
  • Technical Marketing skills to develop strategic input, business cases and Marketing Communication Plans
  • Experience in strategic planning and project management
  • Foster and develop partnership with other teams
  • Interpret data analyses and draw marketing implications from research and consumer insight
  • Experienced at conducting presentations to all levels within the organization
  • Comfortable managing multiple projects at the same time while influencing a highly matrixed organization
  • Budget management

Preferred Qualifications

  • Experience with National level campaigns and marketing target audience expertise, specifically multicultural audiences.
  • Develop go to market programs deploying micro segmentation and advanced digital targeting capabilities
  • Knowledge of product development and new product launches
  • Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, Brand Management (Internal only: Pricing, Industrial Engineering, Premium Services, Operations, Finance)

Required Education

Bachelor's degree in Marketing, Business, Communications or Equivalent

Preferred Education

Masters of Business Administration

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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