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Site Merchandiser

Apply NowApply Later Job ID 972407BR Location Celebration, Florida, United States Business Disney Parks, Experiences and Products Date posted May 05, 2022 Flex Type Hybrid

Job Summary:

Disney e-Commerce is looking for a motivated, creative, Digital Merchandiser to join the Site Merchandising team. The Digital Merchandiser will lead the strategy, innovation and development of the ecommerce guest experience. You will partner with cross-functional teams across marketing and technology to grow the digital business by delivering a seamless, friction-free guest journey on and the shopDisney mobile app through optimizations across digital tactics including (but not limited to) navigation, content, site analytics and on-site search. The ideal Digital Merchandiser will be problem solving, results oriented, analytical, and self-starting with a passion for the guest.


  • Establish digital merchandising strategies to improve multi-platform guest experience (desktop, mobile, and app) to ensure seamless guest lifecycle for
  • End-to-end management of essential categories with direct accountability for increasing performance and divisional results
  • Use marketing channel understanding around retention vs. acquisitional channel strategies to develop targeted on-site messages and content to guests
  • Use important guest behavior data including product views, conversion, bounce rate and engagement to inform on-site navigation, content development and on-page optimizations
  • Manage and help Assistant Site Merchandiser maintain the accuracy of the product information within assigned categories, i.e. correct categorization, attribution, recommendation optimization, product details, bundle creation etc.
  • Manage setup and testing of all promotional activity for omni-channel promotional plan with Assistant Site Merchandiser.
  • Partner with Ecommerce buyers to identify merchandise to feature in content and develop site merchandising strategies to support merchandise and business priorities to drive conversion, demand and margin.
  • Work closely with Site Merch Manager and technology partners to provide recommendations related to site improvements including digital features and capabilities to enhance guest experience
  • Partner with Site Merch Manager to Identify, develop and utilize A/B testing and multi-variate testing to optimize content and on-site feature/functionality to enhance guest experience online.
  • Partner with Site Merch Manager to develop on-site personalization experiences through guest segmentation, customer groups, source codes and sort algorithms.
  • Work with peers and leaders to communicate the business needs of online retailing to translate franchise, brand and synergy business tactics to support product growth and overall TWDS strategies.
  • Improve multi-platform guest experience across desktop, mobile and app to ensure seamless guest lifecycle.
  • Work with peers and leaders to communicate the unique business needs of online retailing to translate franchise, brand and synergy business tactics to support product growth and overall TWDS strategies.
  • Communicate with site integrated 3rd party partners i.e ratings sites, technology providers, customization providers etc.
  • Identify operational and process flow opportunities and partner with team members to find solutions.
  • Coach and grow assistant site merchandiser through close mentorship around ecommerce tactics and practices

Basic Qualifications:

  • Minimum 3 years' experience in digital merchandising
  • Cross-category retail experience preferred with a strong understanding and passion for consumer-focused ecommerce
  • Working understanding of marketing channels, tactics, and end-to-end consumer lifecycle
  • Familiarity in MS Office Suite
  • Ability to adapt to change, urgency, and new systems and tools
  • Effective multi-tasker with strong sense of accountability, ownership and attention to detail

Preferred Qualifications:

  • Proficiency in Adobe Analytics
  • Salesforce Commerce Cloud experience strongly recommended

Preferred Education

  • A bachelor’s degree or equivalent work experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

This role is located in Orlando, FL



This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Store USA, LLC, which is part of a business we call Disney Parks, Experiences and Products.

Disney Store USA, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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