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Social Listening Specialist

Apply NowApply Later Job ID 890609BR Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Nov. 29, 2021

Job Summary:

Consumer Insight, Measurement & Analytics (CIMA) is part of the Finance organization within Disney Parks, Experiences, & Products. CIMA influences decision making with integrated, objective, and actionable insights.

We Are:
Within CIMA, the Consumer Insight, Social Listening team drives value by developing a deep understanding of consumers and Guests within social media environments that is leveraged to identify improvement opportunities and influence key strategies across the business.

Responsibilities:

A Day in the Life:

Aggregate social media data through query-building and use of social listening tools
  • Analyze social media data using techniques in Excel as well as various other tools, data visualization software, and manual tagging methods
  • Approach reports holistically to discover, analyze, and synthesize social media conversations around Disney Parks and Experiences into reports that effectively communicate social media insight to partners
  • Maintain an internal database of catalogued reports, investigate trends, and provide benchmarking as needed
  • Provide data mining and statistical analysis to address key business issues, make recommendations accordingly, and produce regular (e.g., weekly, monthly, quarterly) reports for key recurring metrics
  • Create unique presentation designs that illustrate difficult concepts for audiences of different levels
  • Stay up to date on industry trends and platform-specific needs in the social media space

Basic Qualifications:

What You Bring to the Role:
  • 1-3 years’ experience in social media listening or related disciplines in research/social media analysis
  • Proven competency across social media platforms including Facebook, Twitter, Instagram, YouTube, Tumblr, Google+, Snapchat, and Pinterest
  • Experience using Boolean Search Language
  • Ability to develop expertise in complex keyword search expressions, linguistic operators and qualifiers, pattern detection, and regular expressions
  • Proven self-starter and ability to balance multiple priorities in a fast-paced environment
  • Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story
  • Excellent analytical, organizational and problem-solving skills
  • Intermediate to advanced skills in Microsoft Excel; Interest in math and/or statistics a plus
  • Proven ability in Microsoft Excel, Word, Pages and Keynote (Mac)
  • Demonstrated creative problem-solving skills as well as strong interpersonal skills
  • Ability to work well and partner with people from various levels of the organization

Preferred Qualifications:

  • Fluent language abilities in Spanish and/or Portuguese
  • Experience using Social Listening tools such as Netbase, Brandwatch, or Synthesio
  • Experience in SAS Contextual Analysis, or other text analytics tools
  • Familiarity with text analytics techniques such as topic modeling, content categorization, sentiment analysis, and entity extraction
  • Experience with market research and associated tools or statistical software (SPSS, SAS, Tableau)

Required Education

  • Bachelor’s degree

Preferred Education

  • Bachelor’s degree in Marketing, Economics, Psychology, Statistics, Business, Data Science, Computer Science, or other related field


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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