Skip to main content

Sr. Manager, Consumer Insight, Identity & Cultural Insights

Apply NowApply Later Job ID 10013997 Location Celebration, Florida, United States Business Parks, Experiences and Products Date posted Sep. 07, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Job Summary:

“We make magic.” That’s our motto at Disney Parks, Experiences and Products (DPEP). And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration, and insights. The Consumer Insight (CI) team is a key part of CIMA, and we provide consumer centric solutions through deeply understanding of all relevant audiences.

We are seeking an inspiring and collaborative leader to serve as Senior Manager of the Identity & Cultural Insights (ICI), a team within CI. The ICI team provides fresh consumer insights and expertise to the enterprise on diverse consumers of today and tomorrow. Reporting to the Director of Consumer Foresight & Market Exploration, the Senior Manager will lead a team responsible for providing an understanding of diverse consumers to improve relevant current and future business strategies. The ICI team consolidates data and insights they’ve identified through always-on scanning of secondary research on diverse consumer values and behavioral trends that will help identify opportunities, mitigate risks, and shape strategies. The optimal candidate will have proven success integrating and interpreting data and using effective communication working with partners to solve challenges. This person will influence the most senior executives of the organization by providing holistic research points of view on various diverse consumer segments.

This role is considered hybrid, which means the candidate must be based in Orlando and will work a large portion of time on-site, with flexibility to work the remaining portion remotely.


  • Demonstrate passion and curiosity around Diversity, Equity, and Inclusion (DEI) – Develop a holistic understanding of social and cultural trends across dimensions of diversity, including race/ethnicity (e.g., Black, Hispanic/Latinx, Asian/Asian American consumers), sexual and gender identity-based cultures (e.g., LGBTQ+, women), and ability (e.g., People with Disabilities).
  • Think expansively – Look at issues from a variety of perspectives and create new ways to examine consumer sentiment, behaviors, and patterns.
  • Tell the story – Use all available resources to gather and synthesize content, uncovering and communicating the stories within the data, while providing objective, clear and applicable insight to partners across the organization.
  • Exercise leadership – Lead a team of consumer insight professionals with projects that handle multiple assignments at once, across varied partner groups and complex businesses.
  • Team up with partners – Foster relationships with internal partners to build influence, manage external vendor relationships, and lead specific work-streams with the guidance from leadership. Collaborate to gain multiple, genuinely new perspectives on the organization’s most challenging problems and most compelling opportunities. Be a thought leader and consult at the highest levels of the organization.

Basic Qualifications:

  • Experience: Minimum 10 years of relevant experience in a related field
  • Storytelling: Experience turning data into insights and communicating complex ideas with simplicity and concision that focus on both short term and long-term goals
  • Consumer Advocacy: Comfortable sharing a point of view and advocating for consumers
  • Public Speaking: Experience presenting to senior leaders and executives
  • Interpersonal and Relationship-Building: Ability to partner and work well across multiple teams and levels
  • Research Management: Expertise in project management of primary and secondary research projects
  • People Management: Leadership experience in managing and developing direct reports
  • Content Creation: Experience using creative approaches to content development, data visualization, and information delivery that can translate the ambiguous to concrete

Preferred Qualifications:

  • Background in Diversity & Inclusion (D&I)/DEI
  • Experience in quantitative and qualitative analysis, including market research, trend analysis, benchmarking, and opportunity identification
  • Bilingual or multi-lingual language fluency (e.g., Spanish, Mandarin, Cantonese, Portuguese, or French)

Required Education:

  • Bachelor’s degree or equivalent – relevant areas include Sociology, Anthropology, Psychology, Liberal Arts, Journalism, Communication, Market Research, Behavioral Economics, Math, Statistics, and Business Economics; Advanced degree in a related field is a plus

Additional Information:

  • Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

Watch Our Jobs

Sign up to receive new job alerts and company information based on your preferences.

Specify LocationsSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.