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Manager, Growth & Acquisition

Apply NowApply Later Job ID 958865BR Location City of Taguig, Philippines Business Disney Media & Entertainment Distribution Date posted Apr. 07, 2022

Job Summary:

This role is based in Philippines.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Growth and Acquisition Manager role is responsible for providing expertise and strategic direction in the areas of media strategy, media planning and media buying for Disney streaming services, delivering best in class media plans to support local brand and acquisition marketing campaigns. This Growth & Acquisitions manager role has significant opportunities to deliver bottom-line impact and growth. The successful candidate will collaborate closely with the brand marketing, social media, customer lifecycle, analytics & data and partnership teams as well as the wider marketing teams across the company for maximum impact. He/she will also be the expert in providing insights on media publishers, media landscape and explore new platform opportunities.

This role will be instrumental in driving awareness of Disney+ brand and subscriber acquisition efforts for Disney’s streaming service, ensuring subscriber targets are delivered. The role will be the local expert and lead in providing market intel and looking at best opportunities and execution of campaigns as well as ensuring best possible messaging and delivery of assets.

Responsibilities:

  • End to end responsibility of Performance Marketing – overall acquiring and growing subscribers; managing performance focused acquisition campaigns on digital media, affiliate marketing - from ideation to media planning to optimization and performance analysis / insightful outcomes & actions.
  • Responsible for driving awareness via brand campaigns; managing & briefing media agency, ensuring deliverables are met. ATL (TV, OOH etc) media planning skills and landscape knowledge is an added advantage.
  • Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking, data & analytics
  • Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
  • Daily check of campaigns and performance across various internal / external consoles to drive consistent performance and to identify optimization tactics.
  • Stand by for adjusting, optimizing & making changes across campaigns if needed.
  • Provide frequent local media benchmarks analysis on best performing ads and competitor activity; either via media agency sources or internal 3rd party applications.
  • Drive digital marketing efficiencies and reach through continuous localized communication testing (a/b), innovation using different platforms and new products/formats
  • Responsible for local adjustments and optimizations in creative (language / format etc.)
  • Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
  • Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume; deliver most effective Cost Per Reach / Engagement for awareness campaigns.
  • Manage agencies to executive best in class subscriber acquisition activities & media placements to build awareness.
  • Strong grasp in Mobile & App Install / Purchase lead (CPS based) campaigns as well as App based 3rd Party tools for optimization & data processing.

Basic Qualifications:

  • Bachelor’s Degree
  • 6-8 years of relevant experience in Media planning with a strong focus on Performance Marketing in last 3-4 years
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact & reach
  • Strong knowledge of subscription services and its competitive landscape
  • Strong understanding of media and content landscape
  • Experience in working with creative teams to develop concepts and bring messaging to life
  • Local language essential and awareness of local trends / preferences
  • Good understanding and working knowledge of MS Excel, Google analytics, Tableau experience preferred
  • Exposure on working with key campaign management tools and platforms
  • Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

#LI-DNI

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia) Pte. Limited, which is part of a business we call Disney Media & Entertainment Distribution.

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