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Digital Executive Producer

Apply Now Apply Later Job ID 716348BR Location Durham, North Carolina, United States Business Walt Disney Television Date posted Nov. 18, 2019

Job Summary:

ABC11 WTVD-TV - the Disney-owned television station in Raleigh/Durham - is looking for a Digital Executive Producer to help with the next phase of our multi-platform transformation.

Are you an excellent writer who can coach others? Do you thrive at developing multi-platform audience? Can you interpret analytics and use them to make editorial decisions? Do you have innovative ideas to help us optimize content for each screen?


An effective champion for digital media initiatives

Strategic on all digital platforms – able to pivot quickly and adjust multi-platform strategy based on changes in the industry

A data enthusiast who uses analytics to make informed decisions

Multi-tasker with demonstrated leadership and skills in managing resources

Excellent communicator, motivator, delegator, and able to foster teamwork and collaboration

Strong organization skills and ability to prioritize daily

Remind staff continually about best practices and encourage both casual and formal training.


Using insights to drive editorial and strategic decision making for the digital team and the newsroom as a whole and create accountability for the results

Assist in leading our newsroom to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen

Working with other newsroom leaders to create synergy across all platforms on station content

Managing social and multi-platform strategy for station accounts

Managing the look and feel of station's digital brand online

Identifying new content types and innovative technologies that help us reach new audiences

Dominating breaking news with speed and accuracy, owning the big story, and growing new opportunities in our multi-media environment

Collaborate with content makers to maximize the sharing of our content in a multi-platform way

Coach and mentor the news team in best practices for writing and producing content for digital and social platforms

Using SEO (search engine optimization) to increase page views and unique visitors through Google, etc.


College degree preferred along with five years’ experience in audience development/news management. Prefer background that includes editor of a news website.

Must have experience analyzing audience data (Omniture, Google Analytics etc.) and identifying trends

Must have a deep understanding of social strategy and SEO with the desire to keep up with emerging platforms

Must understand basic journalism legal principles

Must be able to meet deadlines and work under pressure

Working knowledge of online content-management systems required

Experience with FTP programs

Proficient with Adobe Creative Suite including Photoshop and Dreamweaver

Nonlinear editing experience

Microsoft Office, including Word, Excel, and Outlook

AP style

About Walt Disney Television:

Walt Disney Television (WDT) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, WDT offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, WDT includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with WTVD Television, LLC, which is part of a business segment we call Walt Disney Television.

WTVD Television, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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