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Digital Sales & Marketing Director

Job ID 434579BR Location Durham, North Carolina, United States Job Posting Company Disney ABC Television Group Job Posting Area Disney ABC Television Group Date posted 03/20/2017
WTVD in Raleigh-Durham, NC is seeking a self-motivated, proactive team player to
serve as Digital Sales & Marketing Director and oversee the development of digital
strategies and implementation of sponsored marketing campaigns across multiple digital platforms. An experienced, hands-on leader with passion, creativity and expertise, who is client-friendly, capable of managing multiple projects and has proven skills creating effective online advertising campaigns. This is a key position on the management team and is part of the sales department. WTVD is Raleigh-Durham’s top-ranked TV station, part of the ABC Owned Television Station Group within the Walt Disney Company.

Responsibilities:
  • Serve as an expert, internally and externally, on all aspects of digital media with a focus on digital video, sponsorships, branded content, and programmatic buying.
  • Communicate online marketing sponsorships and tactics to station management team and project collaborators.
  • Drive creation of persuasive sales collateral for digital media offerings using market trends, case studies and WTVD products.
  • Educate sales account executives on the digital marketplace and WTVD digital capabilities and work with them to prospect and close business with agencies and advertisers.
  • Identify, evaluate and recommend online marketing opportunities, trends, technologies, and best practices to the sales team.
  • Responsible for the day-to-day management of client programmatic campaigns, including budgeting, optimizing, forecasting, and reporting.
  • Collaborate with station news, creative, programming, operations, web, and legal teams to create and execute new and existing sponsorship initiatives.
  • Ensure sponsor campaigns are aligned with station and OTV calendars while keeping an eye out for potential opportunities.
  • Track, measure and recap campaign performance to clients on large-scale integrated sponsorship initiatives.
  • Meet or exceed assigned revenue goals for station’s digital budget.

Qualifications:
  • Four to seven years media experience working at a broadcast station, major publisher, agency or technology company.
  • Knowledge of digital media landscape, challenges in the marketplace and understanding of the competition. Specific knowledge around digital video, social media and branded content.
  • Excellent communication and presentation skills.
  • Ability to efficiently manage multiple projects and competing priorities.
  • Eagerness to work in a dynamic and rapidly changing environment.
  • Ability to interpret industry trends, and successfully tailor media offerings to provide solutions and maximum revenue generation for clients
  • Deep understanding of ecommerce technology (web analytics, ad tracking, a/b/n testing, tag management, content management).
  • Curiosity in identifying what drives conversions for clients.
  • Experience using DSP, agency trading desks, or other forms of programmatic media buying.
  • Experience using content management systems a plus.
  • BS/MS degree in marketing or a related field preferred.

To be considered, interested applicants apply on-line at www.disneycareers.com and search for Digital Sales & Marketing Director, Req ID# 434579BR, create a candidate profile and upload your resume.

Equal Opportunity Employer Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

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