Assoc Marketing MgrApply NowApply Later Job ID 794766BR Location Glendale, California, United States Business Parks, Experiences and Products Date posted Jun. 04, 2021
The Associate Marketing Manager will support the Sr. Manager, Marketing on assigned titles within the Games and Interactive Experiences business to help each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.
The Associate Marketing Manager plays an important role within the global Disney Games and Interactive Experiences business in contributing to both the strategic and executional elements of marketing plans and is a dynamic results-oriented marketer with strong communication, interpersonal, and analytical abilities.
Responsibilities:•Support the Sr. Manager, Marketing in reviewing marketing materials, providing guidance/feedback, sharing and delivering key insights/information, and routing/managing approvals for go-to-market plans, creative assets, and marketing activations with licensees
•Own and lead on select titles and special projects that extend reach and increase awareness
•Be a strong brand steward for TWDC brands, especially in providing insights/support to licensees and managing executions to ensure flawless marketing and creative implementations
•Deliver on innovative and performance driven Disney Marketing campaigns that align to key TWDC franchise priorities/initiatives that result in meaningful brand deposits
•Partner closely with key cross-functional teams (Production, PR, Franchise, and Legal) to ensure alignment on plans and manage feedback/approvals on key marketing materials/programs
•Create and deliver on innovative and performance driven Disney Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
•Provide outstanding marketing and account management support with licensees to facilitate communication and collaboration
•Maintain knowledge of industry trends, competitive market, business opportunities, etc.
•Understand appropriate benchmarks and goals across greater marketing channels/campaigns
•Analyze performance of campaigns with licensees to identify areas of optimization and make recommendations
•Oversee tracking systems for all incoming/outgoing requests and approvals
•Coordinate with regional teams to develop high-performing localized assets
•Present marketing updates to broader Games and Franchise Teams
•Represent assigned titles with internal teams to garner support for licensees
•Help create marketing pitch decks, presentation materials, internal plans, and post-mortems
Basic Qualifications:•2 – 3 years of experience in Marketing (preferably within the gaming industry)
•Experience in executing successful and cost-effective marketing campaigns for successful brands
•Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)
•Broad understanding of brand management, product marketing, user acquisition, and social/community
•Solid analytical skills; ability to analyze data and extrapolate insights
Required EducationBachelor's degree or equivalent experience
About Parks, Experiences and Products:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Online, which is part of a business segment we call Parks, Experiences and Products.
Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.