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Associate Principal Counsel, Advertising

Apply NowApply Later Job ID 7094578020220327 Location Glendale, California, United States Business The Walt Disney Company (Corporate) Date posted Aug. 04, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Media & Entertainment Distribution (DMED) brings together the Company’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks.

DMED Legal is part of the Legal Department of TWDC and provides legal advice to DMED and other businesses of TWDC regarding advertising and sponsorship, marketing, digital products, technology, and content distribution.

The Associate Principal Counsel (“APC”) will provide legal advice and support for DMED’s Advertising Sales Team, focusing primarily on the addressable sales business for various Disney brands including Hulu, ABC, ESPN, FX, Nat Geo, and Freeform.  In particular, the APC will draft and negotiate agreements related to data collection and use, research and analytics, distribution of advertising inventory on non-Disney controlled platforms, advertising technology, linear addressable and data driven linear services, programmatic advertising, insertion orders, master terms and conditions with advertisers and agencies, integrated marketing, branded and custom content, influencer marketing, and social media platforms.  The APC will also perform pre-publication reviews of advertising content for compliance issues. The APC will work with the Assistant Chief Counsel of advertising to advise TWDC and its business units on advertising law compliance, policy, and process, including native advertising, testimonials and endorsements, claim substantiation, and disclosures.  The APC may also work on sponsorships, contests and sweepstakes, user generated content, content production and development, and business development. The APC will also need a good working knowledge of privacy and data security in order to help clients navigate these areas in conjunction with TWDC’s subject matter experts. The APC will be supported by two paralegals and administrative assistant, who also support other attorneys. The APC will be part of the DMED Legal team and will directly report to the Assistant Chief Counsel of advertising.
 

Responsibilities :

  • Structure, draft, and negotiate contracts relating to data collection and use, research and analytics, distribution of advertising inventory on non-Disney controlled platforms, advertising technology, linear addressable and data driven linear services, programmatic advertising, insertion orders, master terms and conditions with advertisers and agencies, integrated marketing, branded and custom content, influencer marketing, and social media platforms.

  • Review creative materials to ensure compliance with advertising law and policy, including compliance with FTC Guidelines, CARU Guidelines, internal company guidelines, and other advertising industry standards and practices.

  • Provide other advertising and marketing legal advice and transactional support for DMED and other businesses of TWDC, including counseling and collaborating with other legal colleagues on associated issues such as sponsorships, contest and sweepstakes, user generated content, content production and development, and business development.

Basic Qualifications :

  • Minimum of eight (8) years’ experience in a law firm advising major corporate clients and/or corporate legal department, including structuring, negotiating and drafting contracts and preferably specializing in issues related to digital advertising.

  • Proven knowledge of advertising law and policy, and experience working with advertising and marketing clients.

  • Ability to identify and analyze complex issues and devise solutions and strategies.

  • Ability to anticipate and understand the implications of agreements, contractual provisions, and related decisions on a client, including identifying and assessing potential risks and impacts. 

  • Excellent written and verbal communication skills.

  • Strong drafting, negotiating and writing skills, as well as the ability to problem solve in an efficient, business-friendly, creative manner.

  • Ability to identify and analyze complex issues and devise solutions and strategies. 

  • An excellent work ethic and commitment to professionalism; excellent attention to detail.

  • Strong interpersonal skills and ability to collaborate with all levels of co-workers both internal and external.

  • Must be willing to take “ownership” of projects and think proactively.

  • Ability to handle a high volume of work and work through projects with minimal supervision.

  • Superior organizational skills with the ability to multi-task, and prioritize workload efficiently and effectively.

  • Strong computer skills, including proficiency with Microsoft Word, Outlook, PowerPoint, and Excel.
     

Preferred Qualifications :

  • Ten (10) or more years’ experience structuring, negotiating and drafting contracts for a law firm advising major corporate clients and/or corporate legal department, preferably specializing in issues related to digital advertising.

  • Experience providing legal services related to regulatory aspects of digital and online content and advertising, including FTC Guidelines, CARU Guidelines, other advertising industry guidelines, privacy, behavioral tracking, targeting, security, and related matters.

  • Experience providing legal services related to digital and mobile marketing, promotions, and related services and systems.

  • Experience providing legal advice in support of advertising technology.

Required Education :

  • JD or equivalent

  • Membership in the California State Bar in good standing or willingness and qualification to be Registered In-House Counsel
     

Preferred Education :

  • Strong academic credentials

Additional Information :

#legalaffairs #corp_media #li-jb3

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Enterprises 18 Corp., which is part of a business we call The Walt Disney Company (Corporate).

TWDC Enterprises 18 Corp. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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