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Be Part of the Story

Asst Manager, Lic, HL, DMCE

Apply Now Apply Later Job ID 734208BR Location Glendale, California, United States Business Parks, Experiences and Products Date posted Dec. 19, 2019

Job Summary:

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, stationery, electronics and animation art.

The Disney Media, Classics and Entertainment team is responsible for licensing characters and stories created by Disney Channel, Disney XD, Disney Junior, and Disney Interactive as well as Classic properties such as Mickey and Minnie Mouse. In addition and liaising with the Walt Disney Company divisions, our retailer and licensing partners, it is responsible for building marketing programs in order to grow the commercialization business and build Disney properties and brands.

The Assistant Manager is responsible for managing several sub-categories and the associated licensee base with the goal of meeting or exceeding predetermined revenue targets and growth objectives across the Disney Junior, Disney Baby and Classics portfolio of brands.


Licensee base will be defined with management
Finance and Business Planning:
  • Obtain and review quarterly sales forecast information from licensees in order to build quarterly forecast and budget
  • Responsible for category input within the 5 years strategic plan
  • Compile and analyze retail sell-through information on owned business’s
Brand and Content Management:
  • In conjunction with / support of the Franchise team:
    • Ensure timely approvals of licensee’s marketing and product concept elements in OPA
    • Provide any licensee /product information in support of marketing and brand presentations and sales meetings
Category management
  • Identify new business and revenue opportunities
  • Conduct “retail checks” to analyze white space
  • In conjunction with Manager, defining category and property strategy
  • Manage day today relationship with licensees
  • Support organizing, pitching and selecting licensees
  • Set-up and lead licensee business review
  • Provide management support in the contract and amendment process
  • Perform all functions of “Contract Owner” for a selection of licensees
Product Development:
  • Set-up line review with licensees and Product Development team
  • With the Product Development team approve and maintain line lists
  • With Sales team define and plan product development for retailer exclusive products
  • Liaise with Product Development team to ensure timely approval of products which may include: lead meetings; coordinate programs across all categories; review line lists; respond to product development team in the case of OPA submission changes; execute merchandising plans; public relations and advertising coordination.
  • Liaise with the Packaging team to ensure timely approvals and to ensure product features are communicated effectively.
  • Prepare product presentations included but not limited to internal line reviews
  • Ensure licensee product lines reflect Disney quality and brand/property objectives.
  • Assist licensees with securing of assets to support product development

Retail, Sales and Marketing
  • Provide all needed product and licensee information to the sales and marketing to support retail road shows and presentations
  • Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation
  • With Sales team define and plan product development for retailer exclusive products

Basic Qualifications:

  • Good understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
  • Analytical/Strategic Thinker
  • Experience in Toys a plus
  • Good understanding of licensees' production and creative capabilities/limitations
  • Strong interpersonal skills
  • Forms good working partnerships
  • Able to handle multiple tasks/assignments
  • Ability to work in a fast-paced environment
  • Flexible
  • Creative
  • Team Player
  • Good presentation skills
  • Self-starter
  • Knowledge of Keynote/Powerpoint, Excel, Word

Required Education

  • Bachelor's degree + 4-5 years related experience or MBA with 1-2 years experience

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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