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At The Walt Disney Company in a Creative position - your potential is endless. You will work with some of the most creative minds in the entertainment industry. Join our team. Apply today for a Creative job with us.

Branded Content Manager

Apply Later Job ID 406089BR Location Glendale, California, United States Job Posting Company Disney Interactive Job Posting Area Disney Interactive Media Date posted 11/01/2016
The Branded Content Manager is responsible for supporting the Senior Manager of Branded Content with the development of content marketing campaigns for the DCPI Co/Op Team. This person will help with campaign strategy, content planning, and developing success benchmarks for future campaigns. The ideal candidate has a passion for digital brand management and connecting with audiences through high quality content marketing campaigns.

Candidate should be a creative, detail-oriented thought leader who actively stays ahead of industry trends in order to contribute to the success of TWDC in all environments. Should be a collaborative team player who is curious about all areas of the business. This person will be tasked with understanding the DCPI content and audience landscape, what makes certain content or brand activations successful, and pair them with campaign objectives from a wide variety of clients. Reports to the Co/Op Senior Manager.


  • Partner with the Marketing Promotions team to develop high quality content marketing solutions
  • Maintain content slate and editorial calendar for Co/Op team
  • Collaborate with broader DCPI content team on pitches for clients
  • Partner with Sales and Audience Insights team to develop pricing and performance benchmarks
  • Organize best practices for branded content development
  • Develop turnkey content and product offerings for clients
  • Keep projects on track to deliver comprehensive plans for client RFP requests in a timely manner

Basic Qualifications

  • Minimum of 2-3 years of experience in digital marketing or content creation
  • Excellent writing and editing skills with the ability to align creative strategy with overall business objectives
  • Knowledge of Disney, Pixar, Marvel & Lucas brands and franchises
  • Passion for digital trends and culture
  • Ability to take direction from partners and effectively work through creative challenges
  • Advanced understanding of social platforms and tools
  • Strong problem solving, analytical, and presentation skills
  • Demonstrated ability to champion projects from concept to completion
  • Excellent time management skills, with the ability to multi-task in a fast paced environment

Required Education

BA or BS required, preferably with a background in Marketing, Communications, or other related field

Company Overview

DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
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