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Competitive Intelligence & Innovation Intern- Glendale, Fall 2017

Job ID 423145BR Location Glendale, California, United States Job Posting Company Disney Parks & Resorts Job Posting Area Walt Disney Parks & Resorts Online Date posted 02/09/2017

Disney Professional Internships

Digital Competitive Intelligence & Innovation Intern- Glendale, CA

“We make magic.”

That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Are you naturally curious? Can you see the value in merging ideas from a variety of markets and segments? Do you look for inspiration everywhere? If so, we’d love to hear from you! The Digital Competitive Intelligence & Innovation team in Glendale, CA oversees digital research projects for Disney Parks & Resorts Digital. As part of the Disney Parks & Resorts Digital Innovation team we produce research analysis and strategic trend reports with a digital-focused lens to inform and impact departments across the division, including Innovation, Product, Design, and Development.

Disney Parks & Resorts Digital (DPRD) is a division of the Walt Disney Company that is responsible for the creation of online, mobile, and other digital experiences at Disney’s vacation brands, including Walt Disney World Resort, Disneyland Resort, Hong Kong Disneyland Resort, Shanghai Disney Resort, Disneyland Paris Resort, Disney Cruise Line, Disney Vacation Club, and other subsidiaries. DPRD is responsible for the design, development, and upkeep of Disney Resorts websites and mobile applications (i.e. Shop Disney Parks, My Disney Experience app,, etc.) to help Disney guests have a seamless digital experience.


As the Digital Competitive Intelligence & Innovation Intern, you’ll work closely with senior Catalysts in research and Innovation with an opportunity to show your skills on a broad range of problem solving projects. You’ll act as a source of reference for the Disney Parks and Resorts Digital business by conducting secondary research and competitive intelligence on digital topics ranging from consumer behavior, eCommerce trends, competitor performance, web or mobile design, etc. You will learn how to search, interpret, and challenge content from research vendors and shape them as deliverable reports. Besides having strong research experience, you’ll be able to work with an amazing team to support the execution of multiple projects that deliver concepts and BIG Ideas.

A day in the life …

  • Partner and Produce ideation sessions supporting the Digital Competitive Intelligence & Innovation teams

  • Creative research, identifying and sharing the latest trends in, technology, business, and design

  • Support and administer our internal insights portal

  • Manage project timelines in accordance to established deadlines and processes.

  • Answer research requests and write up a clear report answering key questions

  • Develop “benchmarks” or competitive intelligence reports comparing digital features from different lines of business

Collaborate with various teams (Technology, Design, Content Strategists, Product Management, etc.) to provide the valuable research insights needed to create Disney Parks and Resorts digital experiences

Basic Qualifications

  • Excellent written and oral communication skills

  • Professional demeanor and eagerness to learn.

  • Interest in research, emerging technologies and digital experiences.

  • Fundamental understanding of research and reference best practices

  • Experience with office productivity and presentation tools (Word, Excel, PowerPoint, Keynote, Google Apps)

Preferred Qualifications

  • Familiarity with using research databases (e.g Ebsco, ProQuest, comScore, Forrester, eMarketer, Lexis Nexis)

  • Basic knowledge and understanding of Disney Parks and Resorts

Required Education

You’ll be a graduate level student pursuing an advanced degree in a research-related field or a recent graduate (within 6 months of your graduation date).

Preferred Education

What you’ve studied …

Library Science, English, Marketing/Market research, Information Science, Public Relations, Psychology or another research related field. Coursework may include, writing, statistics, cognitive psychology, research methods, user experience, information gathering.

Additional Information

Internship Eligibility:

  • Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall), or have graduated within the last 6 months prior to participation in the internship program OR currently participating in a Disney College Program or Disney Professional Internship

  • Not have already completed two consecutive (spring/fall) College or Professional Internship Programs

  • Must possess unrestricted work authorization

  • Must provide full availability for the duration of the internship

  • Must provide own transportation to/from work

  • Current Active Disney Cast Members must meet Professional Internship transfer guidelines (for Walt Disney World Cast Members this is no more than four points and one reprimand in the last six months; for Disneyland Cast Members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)

Program Length: The approximate dates of this internship are June 2017 through January 2018.

Interns must be fully available for the duration of the internship.

Recommendation – Print or Save This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

This position is a legal entity of Walt Disney Parks & Resorts, an equal opportunity employer.

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