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Create Magic and Memories

Content Marketing Manager

Apply NowApply Later Job ID 957510BR Location Glendale, California, United States Business Disney Streaming Date posted Apr. 18, 2022

Job Summary:

The Content Marketing Manager is responsible for leading the ad sales content strategy across the Disney network of digital brands. They will collaborate with all digital teams, Disney Ad Sales, and production to incorporate and strategize branded entertainment content. This includes content planning, story ideation, content curation, video and design development, and project and campaign management. The Content Marketing Manager will also develop relationships across TWDC, and act as liaison to the various Studios, publicity, and internal comms departments while handling communication with clients and high-level talent. They will be responsible for managing the entire campaign life cycles from pre to post sales.
Candidate should be collaborative, creative, and detail oriented, with a strong understanding of all digital platforms, branded entertainment, and Disney brands. Additionally, the ideal candidate would have a background in video production and be able to work across multiple business units within The Walt Disney Company.

Responsibilities:

  • Develop and lead content planning, story ideation, content curation, video and design development, and campaign management.
  • Partner closely with our analytics team to create and pivot content and campaigns based on data and reporting
  • Leverage zeitgeist conversation, and encourage fan and talent engagement through content and community management
  • Stay abreast of social media platform functionality and trends to better inform content creation and strategies
  • Provide weekly reporting of content performance and campaigns across social platforms
  • Collaborate with cross-functional teams across Disney including Parks, Studio, International, the Central Digital Marketing team and Ad-Sales teams.
  • Lead and maintain content calendars, working directly with the Social Media Managers.
  • Manage pre-sales creative and development. Working directly with Disney Ad Sales to create go-to market campaigns.
  • Manage post-sales campaign execution. Working cross functionally with teams to execute sales campaigns from greenlight through execution, delivery, and insights.
  • Collaborate with all digital teams to incorporate and strategize content and sales opportunities (Disney+, Disney, Pixar, Star Wars, Disney+, franchises, etc.) across digital platforms (TikTok, Instagram, Facebook, YouTube, Twitter, and other emerging platforms).
  • Build and manage relationships between the central marketing team, ad sales studios, publicity, and comms.
  • Measure content performance and address strategy to meet business objectives

Basic Qualifications:

  • Develop and lead content planning, story ideation, content curation, video and design development, and campaign management.
  • Partner closely with our analytics team to create and pivot content and campaigns based on data and reporting
  • Leverage zeitgeist conversation, and encourage fan and talent engagement through content and community management
  • Stay abreast of social media platform functionality and trends to better inform content creation and strategies
  • Provide weekly reporting of content performance and campaigns across social platforms
  • Collaborate with cross-functional teams across Disney including Parks, Studio, International, the Central Digital Marketing team and Ad-Sales teams.
  • Lead and maintain content calendars, working directly with the Social Media Managers.
  • Manage pre-sales creative and development. Working directly with Disney Ad Sales to create go-to market campaigns.
  • Manage post-sales campaign execution. Working cross functionally with teams to execute sales campaigns from greenlight through execution, delivery, and insights.
  • Collaborate with all digital teams to incorporate and strategize content and sales opportunities (Disney+, Disney, Pixar, Star Wars, Disney+, franchises, etc.) across digital platforms (TikTok, Instagram, Facebook, YouTube, Twitter, and other emerging platforms).
  • Build and manage relationships between the central marketing team, ad sales studios, publicity, and comms.
  • Measure content performance and address strategy to meet business objectives

Required Education

  • BA or BS required


About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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